Wipro Report

CORPORATE kindly RESOPONSIBILITY of pic Submitted to Prof. Rajeev Gowda pic SUBMITTED By JAYAPRASAD V 1011243 JEFFERSON KADUVINAL ABRAHAM 1011244 JITESH MEHTA 1011245 Contents 1. Introduction3 2. Corporate genial Responsibility Initiatives3 2. 1 Wipro C argons3 2. 2 Wipro Applying Thought in conditions4 2. 3 Mission10X5 2. 4 ECO Eye5 3. Stake holders and CSR maidens7 4. Controversies8 5. determination8 6. Appendix9Introduction Wipro headquartered in Bangalore is one of Indias leading firms which was founded by Mr. M. H Premji. Its business can be categorized under three main headings IT, BPO, R&D and Consulting go Wipro Technologies, Wipro Infotech Consumer and Institutional Products Wipro Consumer Care and Lightning Infrastructure and Ecological Engineering Wipro Infrastructure Engineering Wipro as an organization recognizes the grandness of embodied social responsibility and has taken several endeavors to get the stakeholders.Wipro Model of Good Citizenship1 pic Corpora te Social Responsibility Initiativesi 2. 1 Wipro Cares Unlike mere philanthropy, this initiative channelizes the efforts of the employees and their friends to provide a long term benefit to the society. It focuses on two main areas assisting in disaster management by providing rehabilitation to the survivors of natural calamities and initiating a learning enhancement plan which would improve the skill set and self esteem of the underprivileged kidskinren thereby ensuring that they grow up to be independent.Under this scheme, Wipro launched five new projects in 2007-08 which was in addition to the octet ongoing projects. rough major ongoing projects are as follows Tsunami relief initiatives which allow reclamation of hoidenish land, donation of boats to fishermen and construction of school bring inings stand been undertaken at Pushpavanam village, Tamil Nadu. Learning enhancement programmes which aim to poke out the horizon and increase awareness levels tolerate been su ccessfully implemented in several schools Olcott Memorial School, Chennai, TVK School in Chennai and brass Secondary School, Bangalore.The success of these programs aptly demonstrates the benefit of sensitizing and involving employees in contributing to society. Wiproites in Kolkatta in association with an NGO provide health care operate for families of brick kiln labour camp children. In association with Swadhar, an NGO, Wipro has helped set up community centres for marginalized families. A vocational course and a school are run by Swadhar from this centre. Makkala Jagriti is an after school safe home set up in Bangalore for most 200 children. 2. Wipro Applying Thought in Schools Wipro firmly remembers that an educated India is the key to bring about societal change. This initiative is aimed at improving the quality of education with the long term focus being to develop remainss which would de bit each child to kitchen range his potential. Projects aimed at education al reform cave in been undertaken with organizations such(prenominal)(prenominal) as Disha, Gurgaon and Katha, Delhi. Wipro has fostered relationships with galore(postnominal) NGOs. Wipro is to a fault a member of the CII National Committee of Education Reforms. Wipro Applying Thought In Schools2 picThe essay based learning projects are of two types Holistic School Engagement Programs Wipro has worked with over 1100 schools. For example, Eklavya in Bhopal, is an initiative at providing education for the economically disadvantaged children by developing material and teacher development programs. talent building for organizations This aims at introducing school reform and providing grants to build resource centres in the organization. For example, support has been given to Udaan-Janvikas, Ahmedabad to build the organization into an educational resource centre. . 3 Mission10X Mission10X, is a not for profit trust established in 2007 with the aim of improving the quality of engin eering education in the country and producing employable graduates who are outfit with the necessary skill set. Workshops have been held which have empowered more than 1000 faculty members. These workshops focus on asset building aimed at creating a world class repository of learning assets. The mission is to at long last empower 10,000 faculty members by 2010. 2. 4 ECO EyeWipro has engaged in a transformation parkway to fulfil its commitment to ecological sustainability. In addition, it is also trying to educate all stakeholders regarding the fragile ecosystem and the imperative need to take affirmative action. This drive was kicked off in 2008 and it involves all stakeholders employees, suppliers, partners and communities. As per, Mr Azim Premji, Chairman, Wipro Ltd, We firmly believe business cannot be built at the apostrophize of ecology. It is not sustainable. Ecological Sustainability will increasingly be the defining force for society and business globally.Wipro will wo rk on the dimensions of carbon neutrality, pee balance, pay off management and bio-diversity. Eco Eye is the eye through which we attempt to see everything, and act for ecological sustainability. 3 The themes for eco-action include assignment of a portfolio for sustainability deckments that will generate new lines of revenue and profits and remodel internal operations to reach neutrality/surplus in the elements of energy, water, yen.In addition, there exists a Beyond Wipro initiative to partner with subject area and global groups to take sustainability initiatives and to motivate employees to make environment hospitable changes in their personal lives. The initiative to invest in a new portfolio for sustainability is in line with Milton Friedmans views, wherein Wipro has made a business sheath for social responsibility. In addition, Wipro recognizes that society is becoming more conscious and in due course of time, two customers and employees may demand the need for sust ainability and the administration may also mandate it.Hence, it is clearly in their bear on to take the lead and tap the hitherto unknown business opportunities. Eco Eye allows Wipro to have a deviation Green tag, but more all-important(prenominal)ly it is structured in a way to bring cheer to the shareholders. This strategic positioning is important as the bullion spent on the Eco Eye initiatives are viewed as beneficial to the shareholders and not a burden on them. As per Milton Friedman, if a comp both spends shareholder money on corporate social responsibility, it is equivalent to a tax, hence this strategic positioning of generating returns is important for the shareholders.The Eco Eye is a strategic corporate social responsibility initiative (in accordance with Porter and Cramers views) that provides mutual benefits to the society and the shareholders. Wipro has also partnered with regional, national and global groups as part of larger sustainability initiatives in energ y, water, waste and biodiversity. This has been aimed at bringing about an manufacture change and alter the rules of engagement in the long run. Some of the key actions undertaken on ecological sustainability include Reduce carbon footprint by encouraging call and video conferences to reduce employee travel emissions, encouraging car pooling. Wipro Eco Energy, a division of Wipro Infrastructure Engineering, offers consulting and implementation services across the spectrum of solar, wind, ge early(a)mal and biomass energy sources. Usage of alternative sources of energy like LED lights, ISO 14001 Certification & discolor of all Buildings based on LEED standards Reducing water usage by recycling waste water and harvesting rain water.Wipro Water, a division of Wipro Infrastructure Engineering offers solutions in water treatment space. In the field of waste management, Wipro has increased the usage of recycled materials and packaging in the design of products which has resulted in significant cost savings. Conducts regular energy audits. In addition Wipro is a member of the Green Grid, a consortium commit to improving the energy efficiency of data centres. Integrated Portfolio of ecological solutions4 pic Stake holders and CSR initiativesii Stock holders Mr. Azim Premji, Chairman of Wipro is move to corporate social responsibility.He has established a not-for-profit Azim Premji foundation which aims at introducing a holistic system change in the education system. The Eco Eye which is the largest social initiative taken by the company aims at generating new business and providing value to all shareholders. Employees They are provided with ample opportunities to contribute to society through programs such as Wipro Cares and Wipro applying thought in school which result in increased motivation. They are also knotty in the Eco Eye program to reduce the carbon footprint car pooling, encouraging video conferencing, E-waste policy.Wipro has also launched Women o f Wipro (WoW) with a charter to mentor women leaders, contribute to business growth and to remove disparities in the work-force. Medical benefits and retirement fund plans are in place. Career development programs are run to improve the skill set of the employees. In the IT industry, the employees have a sedentary life style. Keeping this in mind, Wipro has initiated a Fit for Life program which aims at improving the physical and mental health of the employees. iii Customers Wipro has set up recycling agencies and processes for recycling E-waste.Customers are provided this service through a single helpline and are actively encouraged to use environment friendly products. This has projected the company as socially responsible and added brand value. Wipro has been environmentally responsible and has launched toxin free greenware desktops. Government Wipro proactively engages with the government and regulatory bodies to evolve a legal and regulatory framework which addresses the needs of societal stakeholders. Wipro provides feedback to government on vital economic issues.For example, the Offset Policy is aimed at facilitating technology transfer and large defense mechanism contracts with MNCs. In addition Wipro offers advice to the government on educational reforms (in line with its philosophy of introducing a paradigm berth in education) and has also partnered with the government in promoting economic growth in Tier-II and III cities. Wipro is also a signatory to CIIs mission on sustainable growth. Community The initiatives taken under Eco Eye have an indirect impact on the surrounding communities as the focus is on energy efficiency.Wipro InfoTech has also launched superintendent Genius Bharat PC in an attempt to bridge the digital divide in India and is targeted specifically at the rural community. Disaster management drives through Wipro Cares have benefited victims of natural calamities particularly in Tamil Nadu, Gujarat and Orissa. Wipro believes in e ngaging with the people and is averse to plain cheque book philanthropy. Wipro in association with civic bodies has worked in areas of ecological importance. For instance, it worked with the Bangalore municipality in 2007 to transplant fully grown trees.Academia Wipro has education programs aimed at the prox generations as it has an impact on influencing the future work force. These programs have been launched under Wipro Cares, Wipro Applying Thought in Schools and Mission10X. Initiatives have been taken to train teachers. Non Profit Organizations Relationships have been nurtured with several NGOs in promoting community well-being particularly in educating the underprivileged children. Wipro has also received accolades for its environment friendly initiatives and was ranked No. in Green peaces Guide to Greener Electronics. iv Suppliers Wipro has an ombudsprocess available to all their vendors so that they can raise concerns relating to any breach by the employees. Before finaliz ing any contract with a vendor, Wipro ensures that the vendor has fair labour practices which include payment of statutory wages to employees, ensuring no gender discrimination and no forced or child labour. Wipro has undertaken responsibility not only for its own actions but has also taken steps to ensure that its suppliers do the same.Controversiesvvi In June 2007, Wipro along with two other Indian firms was black-listed for four years by the World cuss from receiving direct contracts under its corporate procurement program. This is the first time that the World Bank had taken such a stern action of black-listing firms. As per the bank, this disciplinary action was necessitated because Wipro had allowed the acquaintances of the banks CIO to participate in the Directed Share Program. This program offered American Depository Shares of Wipro in the US, at IPO foodstuff price.Wipro claimed that this was simply a goodwill gesture, since the shared offered were too few to cause any s crap of interest. This controversy caused the share prices to fall by 12%. This clearly shows that there exists no such thought of a perfect company and companies are willing to indulge in un ethical practices for their business interests. Conclusion Wipro, through its initiatives has created new market opportunities for itself in the domain of environment friendly products. It realizes that in this day and age, consumers have become more environment conscious and hence Wipro has promoted itself with a green tag.They have tried to let the message that they are a resource efficient company and have built a study around it which makes them attractive to investors, consumers, employees and other stakeholders. They are averse to taking up isolated initiatives and have devised a comprehensive and a coherent strategy for the entire organization. Having a socially aware chairman in the form of Mr. Azim Premji has ensured that the corporate social responsibility initiatives are discussed at the highest level and are an integral part of the business strategy.In the Indian context, Wipro has paved the way forward in the realm of corporate citizenship for other companies to emulate. However, the World Bank controversy illustrates that even companies like Wipro need to always set for themselves high ethical benchmarks. They must never deviate from them even while aiming to maximize their long term business interests. Often, many another(prenominal) social and environmental issues are effectively handled if a company is willing to partner with its competitors. Wipro being such a major player in the Indian market can usher in an industry change by collaborating with other companies.Wipros initiatives are a testimonial to the dawning realization that corporate social responsibility is the future of business. In the words of Jeffery Hollender, Its what companies have to do to survive and succeed in a world where more and more of their behaviour is under the microscope. Appendix Eco Eye growing framework5 pic 1 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf 2 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. df 3 http//www. thehindubusinessline. com/2008/06/06/stories/2008060651012100. htm 4 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf 5 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf i http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf ii http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf iii http//www. wiprocorporate. com/PressRoom/PR_Fit_for_Life_WC. asp iv