The Psychology Behind Effective Persuasion and Ways to Resist It

MENESES, DEXTER T. 12-58679 1:00 pm- 2:30 pm Topic: The psychology behind effective persuasion and ways to resist it. I. Background of the study Every day, people are exposed to hundreds of persuasive messages in one form or another. These persuasive messages can be found on television commercials, product ads, billboards, and even on people’s clothing. The researcher noticed that advertisements and other types of persuasive messages are so overwhelmingly widespread nowadays that people are no longer able to filter out those that matter and those that are unwanted.It is also a norm for persuasive messages to employ proven persuasive methods that exploit the psychology of the human mind. The researcher chose this topic to be able to understand how persuasion methods lead the human mind to comply. Moreover, what are the ways to resist unwanted persuasion? II. Significance of the study Being aware of how the persuasive messages exploit the loopholes in human psychology and how th ey easily cause people to comply can make readers realize that these messages they encounter everyday largely influence their decisions and can possibly cause unwanted outcomes. Read also Memory – ForgettingIt will teach them to value their own free will and to avoid their tastes, views and even their identities from being manipulated in an environment that is heavily dominated by commercialism and colonialism. This study will also teach the readers of how the brain works under persuasion. Lastly, it will help them to think rationally and be warned of potential deception before complying. III. Statement of the problem Persuasive messages employ specific persuasion methods that IV. Objectives

The War Of Northern Aggression

Since the end of the American Civil War it has long been thought of as a war of freedom. The victorious Union declared that they were fighting to free the slaves in the South. However, in fact, the Civil War was actually a major breaking point in American History because it was really a power struggle between the old and the new. The new, just as it had done in the previous generations, was replacing the old and was using so called â€Å"justice† as its spearhead.This division, based upon several distinct factors, led to conflict and sectionalism within the country and ultimately started a war. The Southern states eventually seceded from the Union because of differences in cultural expansion, political beliefs, and authority. Culturally, the South and the North were almost always at odds. However, it didn’t escalate into a serious matter until the admission of California and a growing interest in the West.This expansion created the question of whether or not slavery was allowed in the West, and although many people thought that the conflict was solved with the Missouri Compromise, they were sadly mistaken (just ask the Native Americans and how compromises worked out with them). The truth of the matter was that the majority of Northerners didn’t really care if the South had slaves or not in the beginning. Odds are that the institution of slavery would had died out anyhow with no need for a war.However, if the nation was expanding and growing into a respectable country around the world, slavery was what many people believed was holding America back. This created tensions between the North and the South which often led to violent encounters such as the raid on Harpers Ferry led by John Brown, as well as violent disputes in the West, particularly in Kansas, over popular sovereignty which eventually led to the nickname â€Å"Bleeding Kansas. † With industrialism circulating in the North and new ties being made between the North and the We st due to advancements in railroads and transportation, along came with it a sense of superiority.The North was advancing along with the West, and the wicked South with all its impurities and old-fashioned traditions was holding the nation back. Although, what many Northerners couldn’t comprehend is that slavery was a necessary evil in the South. Slavery, along with technological advancements such as the cotton gin and short-staple cotton, were the main reasons for an influx of wealth in the region. In short, the livelihood of many Southerners was based on slavery and with the expansion in the West, and the question of slavery in the West, there was definite reason for Southerners to feel threatened.If people would fight to keep it contained then they would eventually fight to abolish it. In fact, in an excerpt from a speech given by Albert Brown he states that, â€Å"The Northerners hate us now, and they teach their children in their schools and churches to hate our childre n†¦. The John Brown raid, the burning of Texas, the stealthy tread of abolitionists among us, will tell the tale†¦. The North is accumulating power, and it means to use that power to emancipate your slaves (Doc 2).†This not only gives an example of how many Southerners felt threatened and infuriated but also shows the division of the country due to a prodding Northern agenda. Actually, in an excerpt from Jefferson Davis he said just that. He stated that, â€Å"Sectional hostility manifested in hostile legislation by states and raids of organized bodies sustained by Contributions†¦ of Northern Society furnish to us sufficient cause†, which basically means that Northern Society was backing Southern Society into a corner (Doc 7).Politically, the division between the two sections of the country was much greater than their already distant cultures. In fact, in the 1860 presidential election the popular vote was almost split right down the middle between the No rthern Republican, Lincoln, and the Southern Democrat, Douglas. Not only was it divided in numbers but as well as the different sections of the country almost exactly (Doc 4).In fact, during the presidential campaign in 1860 the Republican party stated that, â€Å"we deny the authority of Congress, of a territorial legislature, or of any individuals, to give legal existence to slavery in any territory of the United States† whereas the Democratic party stated that, â€Å"all citizens of the United States have an equal right to settle with their property in the Territory, without their rights, either of person or property being impaired (Doc 1)†, ultimately showing the reader the different opinions held by each half of the country.This gradual disunion of the country and its politics eventually led to a series of events, including the repeal of the Missouri Compromise and such abolitionist literature as Uncle Tom’s Cabin, that started a war. In a passage written b y George Templeton he reassured this when he said that, â€Å"we might have forgotten it had not Douglas undertaken to get Southern votes by repealing the Missouri Compromise. That was the final blow (Doc 5). †Despite the cultural and political differences of the war, to many people, it was about honor and integrity. The South felt as though the North had no right to tell it what it can and cannot do, and rightly so. Who were they to tell Southerners that after ages of building up their own Southern society and culture, they had to tear it down and conform to the rest of the country and its own beliefs and practices? In theory, the real reason behind the war was authority, and who exactly had it.Whether or not it was the pressure from the Federal Government to take control, or it was the states themselves who craved freedom from the government, or a combination of both didn’t matter because it was too far-gone at that point. However, the truth of the matter was summed up by a quotation from the Pittsburgh Press when it stated that, â€Å"The Republicans claim the right to make a code of laws for the South, not only in the States, but in the Territories (Doc 3).†This gives us the basis for what the war was truly about, which was the right to protect oneself and their way of life. So in conclusion, the Southern states seceded due to large differences in culture, politics, and faulty authority. This gave way to one of the bloodiest wars this country has ever seen with over half a million deaths on its own soil between its own countrymen. This tragedy led to resentment between both sections of the country, but allowed for the reestablishment of the Union to commence, giving way to the foundation of our present, somewhat unified country.

The Great Awakening

Great Awakening revived and reformed religion by creating a new intensely-emotional approach to Church teachings. New Light preachers added a much needed Jolt to this religious slump of boring and uninspiring sermons. They rivaled, and served as serious competition for the traditional â€Å"Old Light† teachers. However, was the Great Awakening a key contribution to the American Revolution? I can agree, but, the true answer Is Indecisive. Whether the â€Å"Awakening† did or did not influence independence in America, this new wave of religious freedom is with no doubt an important landmark in history.Despite disagreeing to this next opinion, the â€Å"supposedly† ineffective relationship between the Great Awakening and the revolution is supported with heavy content. According to some, this religious involvement was merely, as Jon Butler puts it, an â€Å"interpretative fiction†. This states that the Great Awakening was a meaningful symbol with no valid refer ence; it had â€Å"more talk, and less substance†. Butler also argues that historians took â€Å"revivals having little connection† and unified them Into one big affair.When merging with the world of politics, Church leaders failed to spread religion because of failure to defend It. They never supported the Awakening with â€Å"factional alignments† (historical evidence) and even failed to show strong â€Å"discontent with the Imperial relationship†. Some rebellious factions like Samuel Ward's and Stephen Hopkins in Rhode Island, and several New York resistance parties, were never linked to the Great Awakening. Defiance groups against Britain were already established without the help of a religious influence.The arguments that supported this â€Å"enlightenment† weren't convincing enough to influence such a revolt. Nevertheless, the Great Awakening inspired a new freely independent way of elisions and political thinking in British-America either wa y. Ezra Stiles was an American clergyman who worried about an imminent forthcoming of religious freedom In the colonies. This fear was an example of how such a religious movement could easily become a threat to the British. This freedom also institutes and Inspires an Ideology of liberty.Led by Jonathan Edwards, George Whitfield, and the Tenets, these â€Å"New Light† preachers emotionally Impacted the view of parishioners. Their explosive innovative interpretations of faith to God and their fiery sermons changed religion forever. James Davenport was known for preaching in the streets; gathering listeners to learn about a different approach to receive God's favor. Davenport â€Å"encouraged his followers to cast away their fine clothes† and other valuables to live their life based on God and not by material things.Because of the New Light's favor for education, many famous ivy-league colleges were created from it too. Their inspiration on social, political, and educati onal subjects marks the power of religious influence. It was a significant event that united the Americans to share something together as a group. This newly and largely formed congregation shaped how Americans viewed society and religion to what It Is today. Even with well supported Information, negative views towards the Great Awakening aren't as convincing as the power of God.Cods presence of higher authority gave Americans hope that the British aren't strong enough to rule over them forever. Traditional teachings of the now respected as a fair, merciful, powerful, and fair leader whom the people could look up to. What was also learned under God was that all men were created are equal. America uses this term as inspiration for their separation considering that it was mentioned in the â€Å"Declaration of Independence†. The equality of man and the justice of the Lord gave an opportunity for them to be free; free from English rule.As harmless as the â€Å"building of strong er faith† sounds, religion has the ability to inspire a revolution. The newfound feeling of pride for God and country was a strong impact to America. They couldn't let that go. They were starting to feel more like a country and â€Å"united† nation. It was impossible to Juggle between their newfound religious and social beliefs with Britain's already established religious and social beliefs. With the accomplishments of the Great Awakening, came the start of a separation that will change history. The Great Awakening Great Awakening revived and reformed religion by creating a new intensely-emotional approach to Church teachings. New Light preachers added a much needed Jolt to this religious slump of boring and uninspiring sermons. They rivaled, and served as serious competition for the traditional â€Å"Old Light† teachers. However, was the Great Awakening a key contribution to the American Revolution? I can agree, but, the true answer Is Indecisive. Whether the â€Å"Awakening† did or did not influence independence in America, this new wave of religious freedom is with no doubt an important landmark in history.Despite disagreeing to this next opinion, the â€Å"supposedly† ineffective relationship between the Great Awakening and the revolution is supported with heavy content. According to some, this religious involvement was merely, as Jon Butler puts it, an â€Å"interpretative fiction†. This states that the Great Awakening was a meaningful symbol with no valid refer ence; it had â€Å"more talk, and less substance†. Butler also argues that historians took â€Å"revivals having little connection† and unified them Into one big affair.When merging with the world of politics, Church leaders failed to spread religion because of failure to defend It. They never supported the Awakening with â€Å"factional alignments† (historical evidence) and even failed to show strong â€Å"discontent with the Imperial relationship†. Some rebellious factions like Samuel Ward's and Stephen Hopkins in Rhode Island, and several New York resistance parties, were never linked to the Great Awakening. Defiance groups against Britain were already established without the help of a religious influence.The arguments that supported this â€Å"enlightenment† weren't convincing enough to influence such a revolt. Nevertheless, the Great Awakening inspired a new freely independent way of elisions and political thinking in British-America either wa y. Ezra Stiles was an American clergyman who worried about an imminent forthcoming of religious freedom In the colonies. This fear was an example of how such a religious movement could easily become a threat to the British. This freedom also institutes and Inspires an Ideology of liberty.Led by Jonathan Edwards, George Whitfield, and the Tenets, these â€Å"New Light† preachers emotionally Impacted the view of parishioners. Their explosive innovative interpretations of faith to God and their fiery sermons changed religion forever. James Davenport was known for preaching in the streets; gathering listeners to learn about a different approach to receive God's favor. Davenport â€Å"encouraged his followers to cast away their fine clothes† and other valuables to live their life based on God and not by material things.Because of the New Light's favor for education, many famous ivy-league colleges were created from it too. Their inspiration on social, political, and educati onal subjects marks the power of religious influence. It was a significant event that united the Americans to share something together as a group. This newly and largely formed congregation shaped how Americans viewed society and religion to what It Is today. Even with well supported Information, negative views towards the Great Awakening aren't as convincing as the power of God.Cods presence of higher authority gave Americans hope that the British aren't strong enough to rule over them forever. Traditional teachings of the now respected as a fair, merciful, powerful, and fair leader whom the people could look up to. What was also learned under God was that all men were created are equal. America uses this term as inspiration for their separation considering that it was mentioned in the â€Å"Declaration of Independence†. The equality of man and the justice of the Lord gave an opportunity for them to be free; free from English rule.As harmless as the â€Å"building of strong er faith† sounds, religion has the ability to inspire a revolution. The newfound feeling of pride for God and country was a strong impact to America. They couldn't let that go. They were starting to feel more like a country and â€Å"united† nation. It was impossible to Juggle between their newfound religious and social beliefs with Britain's already established religious and social beliefs. With the accomplishments of the Great Awakening, came the start of a separation that will change history.

EC 444 Essay Example | Topics and Well Written Essays - 500 words

EC 444 - Essay Example When income becomes scarce, the curve flattens. The third property is indifference map which reflects different levels of utility. An individual will attain maximum total utility on the highest position of the indifference curve. The fourth property is work-leisure preference of the individual. The shape of the curve is determined by individual’s preferences, occupation, and personal circumstances. A flat curve reflects a person with an occupying job. A nursing mother will have a relatively steep indifference curve because much of her time is spent on non-labor market activities. An individual’s budget is controlled by the amount of wages earned. Budget constraint is reflected by the wages earned and this has an overall effect on the shape of the indifference curve. Individual’s maximum utility is attainable at the highest position on the indifference curve. Changes in wage rates have an effect on the number of working hours. An increase in the number of working hours increases the wage rate but with time wage increase may reduce the number of working hours. Wage rate is affected by income and substitution effects. Income effect results from the change in the desired number of working hours as a result of income change, wages are kept constant. An increase in income means more money will be available to spend on purchasing leisure. The resulting effect is the reduction of desired number of working hours. Substitution effect results from the change in the desired number of working hours as a result changes in wage rate, income is kept constant. When leisure becomes expensive, it is sensible for the individual to work more hours and reduce time spend on leisure. The resulting effect is increase in the number of working hours. The overall net effect will depend on the magnitude of income and substitution effect. Women are responsive to changes in wage rates than men. This is due to the differences in allocation of time. Men use their time

China and international human resource management of Nestl Essay

China and international human resource management of Nestl - Essay Example Human resources are essential to the organizational success. Human Resource (HR) management deals with the design of formal systems in an organization to ensure the effective and efficient use of human talent to accomplish organizational goals.A multinational enterprise is one in which organizational units are located in foreign countries. Typically these units provide goods and services for the geographic areas surrounding the countries where operations exist. Today's increasingly global, competitive marketplace has led to considerable changes in labour markets, and has transformed the practice of Human Resource Management. All Multinational enterprises face a range of challenges in managing their businesses in a country like China, which restraint, prohibit or limit market access and ownership rights. Nestl is the multi-national enterprise selected for the purpose of this study. The changes Nestl had to implement in its International Human Resource policies to start a subsidiary in China are discussed upon in the following sections.China has one of the world's oldest civilizations, consisting of states and cultures dating back more than six millennia. It is a communist country, where state-owned enterprises still produce about one-third of the country's GNP and so government has more direct influence on corporate strategy in China (Dessler, G., 2006). According to Dessler, G. (2006), the existing human capital pool in China is influenced by the following factors: Government influence- The government's 'Iron Rice Bowl' approach consisted of practices including lifetime employment, cradle to grave welfare coverage, no layoffs/firing policies, government based pay systems, and group based rewards. It restricted the entry of unemployed into the cities through the 'Hukuo' registration system that severely restricts labour mobility. The government also insisted on the personnel file system which requires employees to transfer their government-administered personnel files to new employers before changing jobs. The Cultural Revolution- This revolution largely lowered and belittled formal university education, closing down universities and schools. Shortage of labour- The problem is that most of China's new jobs are and will be in or near cities, while most of the labour force is still in rural areas. China is therefore undergoing one of the largest human migrations in history. Shortages are not confined to professional and managerial personnel. Global competition- The managers in China face an intensely competitive global industrial environment. Whether expanding into or out of China, the challenge in globalization is competing with world-class businesses in their own markets. Therefore efficient Human Resource management is the key to success in China. A multinational enterprise like Nestl has to make certain changes in its international human resource management policies to survive in China. Nestl Nestl is a multinational packaged food company founded and headquartered in Vevey, Switzerland (Nestl, 2008). It was started in 1905 by Henri Nestl to provide an infant food product. Nestl has a wide range of products across a number of markets including coffee, water, other beverages, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and pet food. The company has set up factories locally, employed personnel from the country concerned and relies on indigenous raw materials in many countries. Nestl has a subsidiary in China. After 13 years of talks, Nestl was formally invited into Shuangcheng, China in 1987, by the Government of Heilongjiang province. There are various differences between the two countries which are discussed in the following section

Trade Show Promotional Ideas Essay Example | Topics and Well Written Essays - 500 words

Trade Show Promotional Ideas - Essay Example For our advertising campaign we have started off with some teasers saying "What's a safer way of safe crib bumper" leaving our audiences wandering what is that which is lacking in their already possessed bumper. The rest of the phrase creates a sense of consciousness and anxiousness as to what is the teaser referring too. Further more to promote our product we have taken the help of another medium that is banners which inform the audience about the website and phone number to buy the product, yet the product itself has not been disclosed and an element of surprise still remains and they do the work of a poster and teaser as well. Now for the date of launch we have prepared another set of posters that reveal the identity of the product and of course the product as a whole. A catchy slogan, "Is your child breathing enough oxygen" has been used to attract the audiences and the slogan carries in it a message of exclusivity and is promoting the masses to adopt what suits them the most.

School Uniforms in US Public Schools in Michigan Research Proposal

School Uniforms in US Public Schools in Michigan - Research Proposal Example Moreover, a broad discussion relating to the correlation between student behavior and school uniform has also been discussed. Besides, valuable suggestions for improving the effectiveness of school uniform policies in MI school district and mitigating the problems have also been discussed. Discussion School uniforms are often used in every part of the world as a part which helps in maintaining a proper coordination amid the pupils or the learners by a greater level. The introduction as well as the execution of school uniforms can be duly considered to be a global method of upholding law and order within an educational setting. It can be apparently observed that the educational institutions implementing the policy of school uniforms are less involved in arising disputes amid their pupils (The Michigan Legislature, 1999). The topic of introducing school uniforms in the state of Michigan has been in discussion from many years. It has been stated that the state shares no concern in maint aining discipline in public schools resulting in poor academic performance and incident of violence within their respective campus. It can be affirmed from a broader outlook that school uniform associated policies are often designed to foster the performance of the students in an effectual manner. But in certain cases, it can also be viewed that the implementation of the policy did not proved to be quite effective. While certain critics consider adaptation of the school uniform policy to be a fundamental change in the educational environment, it is also criticized concerning its execution affecting right to freedom by a certain degree. Therefore, it is quite vital especially for the school officials to make effective decisions considering both the positive as well as the negative effects that may arise from employing such policies. It has been viewed that in the year 2000, around 21% of the schools encircling the region of the United States have adopted the policy of effectively usi ng school uniforms amid their pupils. In relation to recognize the problems concerning school uniforms, it can be stated that the main reason behind the increase in adoption of school uniforms in the institutions around the country

Tulsidas, Saint Poet of India Essay Example | Topics and Well Written Essays - 500 words

Tulsidas, Saint Poet of India - Essay Example Tulsidas was born Rama Bhola in the mid-sixteenth century, during the reign of Humayun, in a place called Rajpur in India. It is assumed that he was born under an unlucky star, because he was abandoned immediately after birth. Adopted by a wandering sadhu, or ascetic, he roamed the width and breadth of India, visiting many holy places - a story in part supported by passages in his poems. The sadhu renamed him Tulsidas, servant of the sacred tulsi plant, which was used in a ceremony of purification of the infant. It was from his guru, Narahari Das that he first learnt the story of Ramayana, but since it was in Sanskrit, the language of the Brahmin classes, he only grasped the story after many recitations. The beauty of the sacred epic made him determined to write it in the vernacular for his own benefit and for that of others in his position. Tulsidas married early, a girl named Ratnavali, by whom he had a son named Taraka, who died at an early age. So lost was he in the devotion of his wife, that for a brief while he deserted his God, Rama. He was recalled firmly back to his path by his wife who reproached him for showing more affection to her than to his Lord. Struck with remorse, Tulsi left her and took to an ascetic life. With his base as Ayodhya, he visited d

Sarajevo Blues Essay Example | Topics and Well Written Essays - 2000 words

Sarajevo Blues - Essay Example all essays, prose vignettes, and poems all written in the first person and reflecting the terrible ordeal of Sarajevo during the Bosnian War.† (Segel 267) The author of Sarajevo Blues, Semezdin Mehmedinovic was born in 1960 in Bosnia. He contributed to cultural activities in Bosnia before he fled to the United States of America in 1996 along with his family to avoid the affects of the Bosnian-Herzegovinian war. Mehmedinovic claims that even though the war in Bosnia and Herzegovina was broadcast extensively throughout the world, the perspective it portrayed was fairly limited due to political pressures. News on television, radio and in newspapers provided an incomplete, outside perspective on the war. Through his poems, essays and short stories in his book Sarajevo Blues, Semezdin Mehmedinovic provides a new perspective on the war; a view from the inside. A political act is â€Å"an event that forever alters our assumptions about someone else’s experience† (Mehmendivoni). Therefore, politics refer to acts that people commit which have the ability to alter people’s perceptions about a state of affairs. It is a tool for manoeuvring people’s opinions and perceptions in a certain direction in order to fulfil some ulterior motive. Politics is capable of manipulating not only a person’s perception of the world but a person’s perception of himself/herself. Mehmedinovic is sceptical about political factors affecting mass media, which in turn affects the global population’s combined and individual thinking because it is the most popular means of distributing information about past and current affairs. Semezdin Mehmedinovic’s act of writing Sarajevo Blues can also be called politics because it has the ability to and is intended to change the perception of the masses about war. He aims to show people how the media alters the realities of war. Mehmedinovic is talking about the blues faced by the inhabitants of Bosnia and Herzegovina. Before the war and the

Brand story dicussion questions chapter 6 Essay Example | Topics and Well Written Essays - 500 words

Brand story dicussion questions chapter 6 - Essay Example Their constantly similar product offerings and the customer’s satisfaction associated with them ensures a steady demand for their products. A & F uses many aspects of branding its products that are memorable. The first of these is their prominent mouse logo which consumers learn to associate and identify with the brand. Secondly, their use of sexuality and appealing advertising which they incorporate by the use of attractive models makes them memorable. These images are used on their shopping bags as well as in store pictures making it easy for consumers to associate and identity a A & F products. Adding retail store atmospherics to strengthen a brand message is something A & F has effectively been able to do over the years. Their aim by incorporating elements like music, fragrance and lighting that is soothing and attractive is to give their customers a full brand experience. It differentiates them from their competitors and they are hence recognized for providing these elements. A possible disadvantage of doing so could be due to the strong use of sexuality and nudity to market their products can raise concerns as some parents would not want their impressionable children to be subject to such advertising. Also the strong cologne, loud music and harsh lighting can make it an unattractive option for some customers who find it distracting. I find the atmosphere and the use of loud music, strong fragrances and dim lighting as negative aspects of A&F’s shopping experience. I find that these aspects are overdone and unnecessary and constitute to a sensory overload and distraction. Also, I find the use of extremely good looking models as an intimidating aspect. It is no doubt a effective advertising tactic; the use of attractive models exuding sex appeal and an direct association of these elements to the brand leading the customers to believe a purchase of their

Reflection Essay Example | Topics and Well Written Essays - 250 words - 87

Reflection - Essay Example The patient is also encouraged when you smile and comfort him. I gave the patient fruits and multivitamin tablets. What I realized from this medication is that, a patient under malnutrition tends to react positively faster after taking multivitamin. This also improves his appetite. Seeing a smile on the patients face really motivated me. I felt useful, confident, and also helpful to people who seek my help. It is normal for one to be slightly low in mood, but when you impact positively on the people you serve, definitely it cheers you up. The experience I had today make me feel important and proud of my presence in the hospital. My goals in future is to improve on my knowledge and skills on how to handle patients that feel they have lost hope. I have also decided to diversify my skills within the hospital by participating in other hospital activities that are not within my field of study. Additionally, I plan to learn new things daily in order to sharpen and improve my interest to handle

Factors affecting the resistance of a wire Essay Example for Free

Factors affecting the resistance of a wire Essay The graph is directly proportional (perfectly straight, through 0,0. ) There is definitely some relationship between length and resistance and there is very little chance that the points should be interpreted as a curve. I think that I can strongly conclude that increase in resistance is proportional to increase in length of wire. I would say that my graph supports this. I could use my results to conclude that the relationship is directly proportional. My conclusion can be backed up with scientific knowledge. Current is a free moving flow of electrons. Resistance reduces the flow of electrons. This resistance occurs when the electrons, that are attracted to the positive side of the cell, bump into the fixed lattice nuclei of the material that they are flowing through. This means the path of the electrons is erratic as they are changing direction. The more material there is for the electrons to flow through the more fixed lattice nuclei there are. More nuclei mean more bumping and therefore higher resistance. Increasing the length of a wire will increase the number of lattices. A larger number of lattices mean more for electrons to bump into and therefore more resistance. I could also conclude, though not as strongly, that when cross sectional area is increased resistance decreases. This means that thicker wire has less resistance than the thinner wire (Nichrome 28 the preliminary results, compared to Constantan 28) even when they were the same lengths. This would be because there is more space for the same amount of electrons to move in, so making the path of each electron less erratic. The less erratic the path the less resistance. The reason I cannot strongly conclude is that I only tried two different wire diameters. My results do not correspond exactly with my predictions, but they do match reasonably well. I predicted that the length would be directly proportional to the resistance, and I have found that this is so. Not all of my points were reasonably close to the best-fit line and I found that I had some anomalous results, e. g. at 40cm and 50cm, the points are quite far away from the points. This could be due to inaccuracy, or overheating of the wire. Then, at 60cm, the resistance increases dramatically and continues to rise quite steeply. From 60cm, I think I am able to say then only 90cm is an anomalous result. Evaluation I think that the experiment did not work very well. I say this because my graphs had some anomalous results and that my results did not support my predictions very well. I also think that my results were not reliable. My preliminary results did not give a graph of the same pattern as my proper results. I therefore would say that my results are not reproducible. If I were to do the experiment again I would just expand on what was already done. I would increase the range; the length of the wire, to say 2 meters or as high as was possible for the laboratory. I would also change the number of results for instance measuring voltage and current every 5-cm rather than every 10 cm. I would repeat results as much as possible, for instance 5 times rather than 3. I think that to say that my results are very anomalous would be untrue. Although none of the results are actually on the best-fit line, none are too far off, except for 40cm 50cm and 90cm. With all this taken into account, I would say that my results strongly support a firm conclusion. The reasons for this are that there are a reasonable amount of results taken over a suitable range and that the results have been repeated. The equipment that I used seemed suitable. The wire quite straight though not as straight as it could have been. The ammeters and voltmeters I used worked well and had good scales with easy to read markings. I would say that they gave accurate results. Also, I did not notice too much zero error on the meters (when the pointer did not go back to zero). There would be two pieces of alternative equipment that could be used. Firstly, the wire could be replaced with something thicker that would not bend as much and so would make for more reliable length measurements. Secondly, the ammeter and voltmeter could be replaced by digital versions. This would eliminate some human error as the mechanical ones that I used could be misread if looked at from an angle. Problems I had in procedure were the wire not being straight and temperature of the wire increasing. This meant the experiment was a fair test only to a certain extent. To change the non-straight wire problem I would rub it with a flat-sided object, such as a hard piece of wood. This would straighten out some of the bends. To stop temperature effecting earlier results so drastically I would take reading as quickly as possible. This would give the wire less chance to heat up. Further experiments that would extend this work could include varying cross-sectional surface area further (rather than only trying two) and seeing how different materials effect resistance. Voltage applied and insulating the wire could also be tried. Yael Levey 11JS Physics Coursework 26/04/07 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Reproductive Systems in Males and Females

Reproductive Systems in Males and Females NAME : BENJAMIN NHANDARA Human Reproduction, Growth and Development All living organisms reproduce and it is one of their main  characteristics. Living organisms can produce a new member of species replacing those who might die due to old age, competition or in some cases being attacked by diseases. The process is known as reproduction (Clamp, A. 2005). Sexual reproduction involves two beings, male and female who have sex organs which produce gametes (sex cells) which then fuse together to form a new being. (M. B. V. Roberts, 2000). The journey begins in the male reproductive system. Hanging outside the pelvic cavity of a man lies a sack of skin which is known as a scrotum. Present in the scrotum are muscles which move the testicles slightly depending on the surrounding temperature. The scrotum contains the male reproductive organs testes that come in pairs. In the scrotum are muscles known as cremasteric muscles. Australia, H (2016) states that the scrotum helps to maintain the temperature of the sperm at slightly below body temperature (important for sperm  manufacture). The testes are the male primary sex organs which are oval and made of fibrous connective tissue. Producing male gametes (spermatozoa/sperm) is their main function. Each testis consists of approximately 300 lobules which are separated by connective tissue and filled with seminiferous tubules, were sperm cells are produced by meiosis as stated by McGuinness, H (2010). They are tightly coiled tubules. Interstitial cells also known as Leydig cells are found adjacent to the seminiferous tubules in the testicles. They promote the secretion of male sex hormone, testosterone. Production of male gametes begins at puberty (when a boy begins to develop into an adult, usually average age is 12 years in a male. Sperm contains the X and Y chromosomes (genetic information encoded with genes). The epididymis lies along the border of each testis and are long coiled tubes leading from the seminiferous tubules to the vas deferens. They store immature sperms until ready to be released by ejaculation (Centre, N.H.F. 2011). Long tubes known as vas deferens (sperm duct) are made of blood vessels and connect to the urethra. Sperm is released to the ejaculatory duct through the vas deferens. Short tubes join to the urethra from the seminal vesicles and semen passes through these tubes during ejaculation. The tubes are ejaculatory ducts and pass through the prostate gland. A muscular structure known as the urethra keeps urine in the bladder until excretion can occur. It provides a pathway for the flow of urine and secretion of semen. A sphincter muscle is there to prevent both functions occurring at the same time (McGuinness, H 2010). Penis is the main external male sex organ, surrounded by erectile and connective tissue. A foreskin (folded skin) covers the tip of the penis and has many sensory receptors. The penis hangs out the pelvic cavity and excretes urine a waste product. This main organ also penetrates and ejaculates semen inside the female reproductive organ during sexual intercourse (Chard, 2001). Males have reproductive accessory sex glands which are the Cowpers glands also known as bulbourethral gland, prostate gland and the seminal vesicle. Chard (2001), goes on to say that the Cowpers gland secretes a fluid that contributes to the seminal fluid, the secretion is less than that of the prostate gland. A pair of glands make the Cowper`s glands and they open into the urethra at the base of the penis. The prostate gland is like the size of a walnut and it is found in the pelvic cavity in front of the rectum and behind the symphysis pubis. A thin, milky fluid is secreted during ejaculation to enhance the mobility of sperms. Then again thick mucus-like fluid which forms 60% of semen is secreted by the seminal vesicle (M. B. V. Roberts, 2000). The fluid is alkaline and contains nutrients that are added to sperm cells. Located above the urinary bladder, highly coiled tubular structures are the seminal vesicles.    MALE REPRODUCTIVE SYSTEM Figure 1 (eMedicineHealth,2017) The female reproductive system is adapted so that an egg cell (gamete) can be produced and then fertilized by a sperm cell. The developing offspring is carried by the female being provided with nutrition until it is ready to be born. After birth nourishments are provided to the new infant by the female. This is all made possible by the way the female reproductive system is structured and functions. Ovaries are female reproductive parts that come in pairs one on either side of the uterus. They produce gametes (eggs) by a process known as ovulation. Hormones oestrogen and progesterone are also secreted by ovaries. Eggs are produced by a structure called the cortex and held in a vessel inside the medulla. The ovaries attach to the uterus by ligaments known as ovarian ligaments. About 2 million immature eggs are contained in the ovaries (Chard 2001). The fallopian tubes are muscular and lined with ciliated cells. They are about 5cm long, extend from the sides of the uterus. Other names like the oviduct or uterine tubes is used for the fallopian tube. At the end of each fallopian tube are finger-like projections known as fimbrae which receive the released eggs and transfer them to the uterus. Fertilisation also takes place in these tubes. In front of the rectum is a vast area known as the uterus. The uterus is a pear- shaped muscular chamber that has thick walls (McGuinness, H 2010). The cervix is the neck of the uterus and it opens into 2 upper corners. The uterus wall is composed of three layers of tissue, the perimetrium which is the outer layer which covers the top part of the uterus. The middle layer is known as the myometrium (middle layer of smooth muscle fibres). It is responsible for the contractions during period of labour. Finally, the third layer is the endometrium (soft with thick layer of compound tubular glands). Th is area is shed off each month during menstruation (Care of the mother and baby during labour, 1977). An 8-10cm muscular and elastic tube called the vagina connects the internal female reproductive organs with the external. It discharges fluids like menstrual fluid, urine and mucus. Male semen is received by the vagina and it also provides a passage way for childbirth. Outer wall stretches during sexual intercourse. The external genital organs of the female are collectively known as the vulva. They consist of the labia majora (thick folds of skin where pubic hair grows), labia minora (which are lip-like flesh at the entrance of the vagina), clitoris (contains erectile tissue and suspensory ligament that connect to the symphysis pubis), opening of the urethra and opening of the vagina. The main functions of the vulva are urination, menstruation, childbirth and sexual behaviour. THE FEMALE REPRODUCTIVE SYSTEM Figure 2 (Human Body Diagram, 2016) A female goes through a 28-day cycle known as the menstrual or the ovarian cycle. The female menstrual cycle is divided into 4 phases. The first phase is known as proliferative phase which occurs on day 2 of the cycle. The hypothalamus releases a hormone known as Gonadotropin- releasing hormone(GnRH). The GnRH hormone is responsible for the secretion of luteinising hormone (LH) and follicle-stimulating hormone (FSH) from the pituitary gland. The FSH secreted by the pituitary gland will stimulate the development of several ovarian follicles. A hormone called oestrogen is then secreted by the follicle on day 6 because of the chemical messenger FSH and the follicle develops into graafian follicle. Oestrogen inhibits the secretion of FSH by the pituitary gland on day 14. The layer lost in the previous menstruation is replaced by the proliferation of the endometrium. All repairs will be complete by day 14. The same hormone oestrogen will cause the secretion of LH hormone by the pituitary gland. The rapid increase in LH hormone will trigger the release of the mature egg from the ovary to the fallopian tube around day 14. This phase is referred to as the ovulation phase In the next stage, there is secretion of nutrients by the endometrium in preparation for the implantation and this stage is the secretory phase. An endocrine structure known as the corpus luteum secretes oestrogen and progesterone. The progesterone inhibits the production of FSH. No new follicles are stimulated, the endometrium is maintained by the high levels of progesterone. A rupture of the uterine capillaries will occur when a decrease in oestrogen and progesterone levels occur. Endometrium is lost from the body as a waste product through the cervix, together with some blood. This process is known as menstruation. Hormonal changes will prepare the uterus for pregnancy but in the event, that the egg is not fertilised then the lining of the uterus is lost through the vagina (menstrual period). Figure 3 clearly shows the 28-day cycle and the different periods that a female goes through during her menstrual cycle. FEMALE MENSTRUAL CYCLE Figure 3 (Menstrupedia.com, 2017) FEEDBACK MECHANISM INVOLVED IN THE MENSTRUAL CYCLE Figure 4 (SBI4U 2013 Resource Guide, 2017) In figure 4 the effects of positive and negative feedback mechanisms are evidenced through the different responses given to different conditions at different periods of progress in the female cycle. The result is different if the egg gets fertilised. When the mature female egg in the fallopian tube fuse with a male gamete cell due to having had sexual intercourse. The fusion of the male and female gametes to form a zygote is known as fertilisation (Clamp, A. 2005). During sexual intercourse millions of sperms are deposited into the female reproductive tract. Sperms are smaller than the female gametes and because of their structure (having a head containing the haploid nucleus), a tail (flagellum) for mobility. The sperms swim towards the mature egg through the cervix during ovulation (Bennet, 1985). Only a few hundred sperms get close to the egg because many will die of the acidic environment and some will flow out of the vagina. Early in pregnancy the embryo secretes hCG (human chorionic gonadotrophins). This hormone enables the corpus luteum to continue to produce progesterone, thereby preparing the lining of the uterus for the developing embryo. By testing for HCG in urine, it is easy to diagnose for pregnancy very early. Another hormone is the human chorionic somatomammotropin (HCS) also referred to as human placental lactogen (hPL). The hormone is secreted from the placenta to modify the metabolic state of the mother during pregnancy (mother`s glucose usage and release of fatty acids). Gray, (2012) says that childbirth is divided into three stages. The woman`s age, size of uterus and the number of previous pregnancies will determine the duration of the stages. Dilation is the first stage, were the cervix dilates because the foetus would have begun its descent a few days or weeks earlier. Uterus muscle wall contract rhythmically and the head of the baby breaks the amnion and the fluid is released. Dilation of the cervix can last to 6 12 hours. As the contractions of the uterus become strong, the baby is then forced out through the cervix down the vagina. This is called the delivery stage and can be 1 -2 hours. Oxytocin hormone stimulates powerful contractions that help to open the cervix to push the baby and placenta out and limit bleeding at the site of the placenta. While the fight or flight hormone (adrenaline) can slow the labour for the fearful females. It can be produced in large quantities because of fear (Bennet, 1985). The umbilical code is tied and cut once the baby has begun to breathe or cry (can live independently without the placenta). After birth is the last stage which starts immediately after child birth and ends with the placenta expulsion. There is the production and ejection of milk from mammary glands (Institute4learning.com, 2017). The process is known as lactation. Prolactin hormone (mothering hormone) helps to prepare a woman for breastfeeding. Eventually the uterus will grow smaller because of the continued contraction. While nursing, 5 10% of women become pregnant again. To fully go through the human life, they are stages that need to be accomplished. They are about 12 different stages and we will look at infancy or the developing child in detail. During child infancy (0-3 years), a child will become more independent as they grow and the body matures. The baby learns how to walk, talk, feed themselves. A lot of the children do not get to walk in the first year as their bones will be weak to support the weight. By being encouraged the child will experiment and develop more confidence in the ability to co-ordinate themselves (Institute4learning.com, 2017). Motor movement is the title given to the development of co-ordination movement. As early as 3 months the baby will develop different sounds. Sounds are used to show pleasure, laugh or cry as a way communicating their needs. At this stage the child will like to play so much. Many hormones are involved in the development of the child at this stage. The most important hormone that is present is the human growth hormone (hGH) which influences the growth of bone and muscle tissue. Sometimes the overproduction of this hormone will cause the child to grow too fast and too much, while the opposite (underproduction) will cause dwarfism (Richards, M 1990). In the journal by Richard, M. (1990) insulin is another important hormone that is found at this stage and is secreted by the pancreas. Insulin helps in the regulation of glucose levels in the blood and thereby indirectly positively contributes to growth and development. This hormone should work in collaboration with other hormones to ensure normal growth. For normal growth, the child will need sufficient energy coming from metabolic reactions (rate of reactions). These are influenced by the amount of a hormone known as thyroxine being produced by the thyroid gland. Cretinism is a condition that will develop when there is under development of thyroxine. Poor mental, physical and even retardation can be caused by underproduction. At this stage the child likes to play. Playing helps the child to develop emotionally, physically, mentally and social development. The child should be encouraged to be active. Environmental factors such as housing and someone to play with or read to them can affect the development of the child (Lohoar, S et al. 2014) . When a child plays with toys it helps to strengthen their muscles and improve co-ordination (physical development). The child should grow healthy by having nutritious food and hygienic. The immune system needs to develop which will safeguard the child from virus or bacterial attacks. These factors are biological factors (Chard, 2001). Without the presents of interpersonal relationships, the child may be affected in their social development. The relationships help the child appreciate and respect of authority. It helps them to build social skills such as communication, friendship and understanding the roles of others around them. Generally, they just three factors that may affect the development of the child`s growth. The factors are biological, environmental and social or emotional as explained above (Ford, n.d.). REFERENCES    Bennet, P. (1985). Dhaagicw Life-Stages: A Study in Paradigmatic Reconstruction. History in  Africa, [online] 12, pp. 11-28. Available at: http://dx.doi.org/10.2307/3171709 [Accessed 24 Mar. 2017]. CARE OF THE MOTHER AND BABY DURING LABOUR. (1977). InPharma, [online] 110(1), pp. 11-11. Available at: http://dx.doi.org/10.1007/bf03289422 [Accessed 18 Mar. 2017]. Centre, N.H.F. (2011) The male reproductive system. Available at: http://www.fertilityhandbook.com/pages/reproductive-health-overview/male- reproductive-system.php (Accessed: 20 March 2017). Chard, T. (2001). Does the baby gain weight during labour? Human Reproduction, [online] 16(2), pp.207 [Accessed 22 Mar. 2017] Clamp, A. (2005) As/a-level biology essential word dictionary (essential word dictionaries). United Kingdom: Philip Allan Updates. EMedicineHealth. (2017). The Male Anatomy: Pictures, Diagrams Reference. [online] Available at: http://www.emedicinehealth.com/script/main/mobileart- emh.ssp?articlekey=59149 [Accessed 22 Mar. 2017]. Ford, J. (n.d.) Growth development. Human Body Diagram. (2016). Human Body Diagram Anatomy Human Labelled And Chart. [ONLINE] Available at: http://humananatomyclas.com/wp- content/uploads/2016/10/female-reproductive-system-function-female-reproductive- system-functions-anatomy-human-body.jpg [Accessed 24 Mar. 2017]. Institute4learning.com. (2017). The 12 Stages of Life / Thomas Armstrong, Ph.D..[online] Available at: http//www.institute4learning.com/resources/articles/the-12-stages-of- life/ [Accessed 23 Mar. 2017] Lohoar, S., Butera, N., Kennedy, E., Child Family Community Australia. And Australian Institute of Family Studies. 92014) Strengths of Australian aboriginal cultural practises in family life and child rearing. Australian Institute of Family Studies. Menstrupedia.com. (2017). Friendly guide to healthy periods-Menstrupedia. [online] Available at: https:www.menstrupedia.com/articles/physiology/cycle-length [Accessed 22 Mar. 2017]. McGuinness, H. (2010) Anatomy and physiology: Therapy basics. 4th edn. London: Oxford University Press. Richards, M. (1990) Infant crying, sleeping and feeding, JOURNAL OF Reproductive and infant Psychology, 8(4), pp. 274-277. doi: 10.1080/02646839008403644. Roberts, M.B.V., Reiss, M.J., Monger,G. and Robert.., M.B.V. (2000) Advanced biology. United Kingdom: Nelson Thornes

Interesting Facts of the Crucible :: Essay on The Crucible

Interesting Facts of the Crucible The Interesting Facts of The Crucible Was The Crucible, by Arthur Miller, just an â€Å"irrational fear?† (Arthur Miller’s The Crucible: Fact & Fiction Par.1). The panic of Communism during the Cold War and Senator Joseph McCarthy’s anti-communist hearings on February 3, 1953 led to this â€Å"irrational fear.† There are several major differences from the true version of the story and Miller’s version. These differences could have made the whole event much more interesting and eerie. Many specific details were overlooked that could have changed the play around. For example, Parris’ wife was not dead. In Miller’s play he refers to the group of girls as Abigail’s girls, but there were many other girls that were included in the group of the â€Å"afflicted†. Another difference that could have reconstructed how the play was is Abigail’s age. Because Miller used different context from the event, the true facts of history could have made the play muc h more interesting. In Miller’s play, Reverend Parris says â€Å"...my daughter...† (1.7). Reverend Parris mentioned he has a daughter and he is a widower. However, â€Å"Betty Parris’ mother was not dead, but very much alive at the time† (The Crucible: Fact & Fiction Para.5). Betty Parris’ mother really died 4 years after the events had taken place. This fact could have changed the total out-come of Miller’s play. If Betty had a mother figure, perhaps she would not have been lured into Abigail’s malicious ways. Since Abigail and Betty are cousins, Betty’s mother could have played as a mother figure for Abigail. Abigail would not have been such a troublemaker if she had a role model. This fact could have changed how Miller’s play was put together, and it could have made the play more interesting. In The Crucible, Miller mentioned that Abigail and her followers were just a bunch of teenage girls. In reality, Abigail’s group did not just consisted of teenage girls. Abigail’s afflicted group not only consists of teenage girls, but it consists of men and women. Some of the people from Abigail’s â€Å"afflicted† group are Sarah Bibber, John Indian, and Ann Putnam. The â€Å"afflicted† group could have consisted of many more people, and they could have had a bigger, stronger effect on the whole hype.

David Letterman :: Essays Papers

David Letterman Anyone that has met, seen, heard of, or listened to David Letterman can immediately tell he has a likable and humorous personality. Anyone studying him can see that his â€Å"clowning,† as he called it, is more than simple clowning in its accepted sense. In inventing weird disasters and making up places that did not exist, which he did quite often as a weather man for channel 13, he was indulging himself in another facet of his complicated humor. It was â€Å"nonsense†-nothing more, nothing less. And the nonsense that David found most compatible with his sense of humor was fragile, soap-bubble thin, and as transparent as butterfly wings. This easygoing, laid back sense of humor has brought him were he is today. On the other hand, anyone that has met Garrett Scharton has more than likely been stung by his sarcastic, witty remarks. His sense of humor, derived from his ever- changing childhood, has taught him to always â€Å"be on his toes.† Garrett’s hardships in his early years have opened his eyes to see the lighter side of everything to keep his sanity. This sometimes gets in his way of experiencing new things. The lingering insecurities in the back of his mind, which are shadowed by his unsurpassed wit, put a wall in front of anyone trying to get close. David Letterman and Garrett Scharton’s sense of humor are comparable in two ways. David’s peachy, childish remarks surprise even the most intelligent of observers. He cracks jokes, plays pranks, and â€Å"clowns around,† to have fun. He makes people laugh to hear them have a good time. While Garrett, stings with words to keep people at a distance. David jokes around to have fun, while Garrett does it for protection. All throughout his life David performed sub-par academically compared to his older and younger sisters. His â€Å"C† average convinced him to lower his goal for going to Indiana State, and settle for Ball State. His less than professional training as a radio talk show host gave him a chance to find his own, special angle to look at news, politics, and daily life. He now gives a lot of credit for his successful career to Ball State. In 1985, to show his appreciation to Ball State, he funded a scholarship that is eligible for â€Å"C† students only.

If I Cant Have Her, No One Can :: essays research papers

Most people, when forced to give up the one thing they truly love, would rather see it be destroyed than in the hands of another person. In “Old Woman Magoun,'; by Mary E. Wilkins Freeman, the old woman is in that position. She is burdened with relinquishing custody of her granddaughter, Lily, to the child’s father. Throughout the story, the old woman faces an inner struggle over caring for and, ultimately, losing her granddaughter. She deals with her struggle in a very realistic, human response.   Ã‚  Ã‚  Ã‚  Ã‚  Old Woman Magoun is a woman who refuses to be disobeyed or disagreed with. She has a peculiar command over all those in her company. “No one had dared openly gainsay the old woman'; (Freeman, 362). The only person she cannot make “visibly cower'; (361) is Nelson Barry, Lily’s father. He is the only one that shows any disregard towards the old woman. Old Woman Magoun and Nelson Barry never agree with each other in any way. The old woman has been especially cautious of Barry ever since her daughter died and she had to take care of Lily. After an undesired and unforeseen encounter between the girl and Barry, the old woman is informed that she must hand over the girl. Feeling helpless and having no control over the situation, she feels forced to make a major decision to prevent the young girl from, what she feels, would be a grave predicament.   Ã‚  Ã‚  Ã‚  Ã‚  Old Woman Magoun most likely feels responsible for Lily’s situation and her own daughter’s demise and has learned to fear men as a result of it. She fears the girl’s father because he represents the part of herself that she cannot control, Lily. She has no choice but to give up her granddaughter and she cannot bear to lose her to the man she despises, Nelson Barry. Facing the reality of losing Lily is more than the old woman is readily prepared for. In many of her stories, Freeman “invests the women with power and yet simultaneously limits their power'; (http://www.georgetown.edu/libraries/ 2). Old Woman Magoun has a mysterious command over people, but it doesn’t help her when it comes to keeping Lily. She still has to relinquish her control over the child and she has no power to change the circumstances. Freeman makes the old woman suffer the “realities of nineteenth-century New England'; (2). These realities are that a woman must abide by her socially defined and accepted role and if she does not abide, she will suffer the consequences that result.

Check point: Psychotherapies Essay

Psychotherapy is a psychological technique that can bring about positive changes in personality, behavior, or personal adjustment (Coon & Mitterer,2013). There are many therapies that help people learn how to be more positive and helps a person adjust the way they behave or look at themselves. The Three types of psychotherapies that this paper will summarize by discussing the main tenets of each therapy, their effectiveness in treating psychological disorders, and their strengths are existence therapy, cognitive therapy, and Rational-emotive behavior therapy. Existence therapy focuses on the problems of existence, such as meaning, choice, and responsibility, it also promotes self-knowledge, as well as emphasizes free will, the human ability to make choices(). This type of therapy is effective in treating depression and feeling like ones has no self-worth, or meaning in life. When existential therapy is successful, it brings about a renewed sense of purpose and a reappraisal of what’s important in life. Some clients even experience an emotional rebirth, as if they had survived a close brush with death (Coon & Mitterer,2013). The next one is cognitive therapy, this type of therapy focuses on helping clients change thinking patterns that lead to troublesome emotions or behaviors. The aim is to teach clients how to cope with anger, depression, shyness, stress, and similar problems. This type of therapy is as effective as taking drugs when treating many cases of depression. It helps a person adopt new thinking patterns which often helps to reduce the chances of being depressed again, drugs do not have this effect (Coon & Mitterer,2013). The last one that will be discussed in this paper is also in the cognitive therapy family it’s known as the Ration-Emotive Behavior therapy or REBT for short. This therapy attempts to change irrational beliefs that cause  emotional problems. According to psychologist people become unhappy and develop self-defeating habits because they have unrealistic or faulty beliefs. In order to fight depression psychologists attacks a person’s logic, challenge their thinking, and confront them with evidence contrary to their beliefs (Coon & Mitterer,2013). In the end REBT is supposed to help a person realize that they bring themselves down be thinking irrationally. Psychologists may ask the patient questions like, â€Å"Where is the evidence that you are a loser just because you didn’t do well this one time?† Once challenged by this question the patient will learn to understand that the more rational belief about one’s self is, mistakes happen, and the best thing one can do is learn from the mistake. Reference Page Coon, D., & Mitterer, J. O. (2013). Introduction to psychology: Gateways to mind and behavior (13th ed.). Belmont, CA: Wadsworth Cengage Learning.

Analyzing “Little Red Riding Hood”

Analyzing â€Å"Little Red Riding Hood† Tammy J. Cooper ENG 125 Instructor Adenekan 3 March 2013 Analyzing â€Å"Little Red Riding Hood† In life, at one time or another we have had a moment that we have so innocently put ourselves in the path of harm or danger, just as the young woman in the short story â€Å"Little Red Riding Hood† (Perrault, 1697). We all need to beware of our surrounding, to be very careful about talking to strangers. For danger, violence, and even death can come disguised in familiar things as the theme in â€Å"Little Red Riding Hood† suggests.There are several literary elements that contribute to the theme of the story of â€Å"Little Red Riding Hood†. I will analyze these elements as I have interpreted them. Perrault uses omniscient point of view to tell this story. This is observed in the first sentence of the first paragraph, â€Å"Once upon a time there lived in a certain village a little country girl, the prettiest creat ure who was ever seen† (as cited in Clugston, 2010, section 4. 1, para. 1).Omniscient point of view simply means that the reader is privy to every characters inner thoughts and feelings; in addition it allows the reader to go in and out of each character thoughts throughout the story. In this short story the reader gets the thoughts and feelings of both Little Red and the wolf. The tone of â€Å"Little Red Riding Hood† is a message to teach the danger in talking to or trusting strangers. For many strangers cannot and should not be trusted. That evil does exist and it has many faces, even familiar faces.The setting of this story is a medieval village on the edge of a large dark forest. Which today could be a lovely suburb on the edge of a huge unfriendly dark city? This story has five characters in it; however, the story focuses on the young woman wearing a red-hooded cape, the wolf, and their encounter, â€Å"As she was going through the wood, she met with a wolf, who had a very great mind to eat her up, but he dared not, because of some woodcutters working nearby in the forest. He asked her where she was going. The poor child, who did ot know that it was dangerous to stay and talk to a wolf, said to him, â€Å"I am going to see my grandmother and carry her a cake and a little pot of butter from my mother† (as cited in Clugston, 2010, section 4. 1, para. 4). In reading â€Å"Little Red Riding Hood†, my interpretation of the symbolism is based on things in the 21st century. In my mind, I see Red not as a little girl but as a young woman just coming of age. She is very beautiful and quite desirable. The wolf is not a four-legged animal but a two-legged man with bad morals and evil thoughts.There are various kinds of wolves. There are those who are charming, quiet, polite, unassuming, complacent, and sweet who pursue young woman at home and in the street. And unfortunately, it is these gentle wolves who are the most dangerous ones of a ll. Whereas, Red still thinks with a pure, loving, and trusting heart and mind as do many young females do today? In addition, where it say the wolf eats Red, â€Å"And, saying these words, this wicked wolf fell upon Little Red Riding Hood, and ate her all up (as cited in Clugston, 2010, section 4. 1, para. 27).The wolf does not actually eat Red but rapes and violates her stealing her innocence from her forever. The plot of the story contributes to the theme of the story by telling us of the dangers of talking to strangers. We all need to beware of our surroundings and to be so very careful in speaking to strangers, for danger, violence, loss of innocence, and even death can come disguised in things and people that are very familiar to us. References Clugston, R. W. , (2010). Journey into Literature. Retrieved from: http://content. ashford. edu/books/AUENG125. 10. 2? sections=sec4. 1

Consequences of 9/11

Running Head: Consequences of 9/11 Serious Consequences of September 11th Kristen Brobst The University Of Findlay Abstract This literature review examines five scholarly journal articles that thoroughly address how citizens across the nation were scarred forever, after the 2001 September 11th terrorist attack, which negatively impacted the entire United States. This community wide disaster was a life changing event which physically, mentally, and emotionally impacted thousands of people’s lives. Many disorders were developed from this tragic event, including post traumatic stress disorder, alcoholism, and depression.Imagine standing on the ground watching two of the highest towers in New York City, standing at one thousand three-hundred sixty-eight feet high, fall right before your eyes. Horrifying, right? The 2001 attack was a life changing event, which physically, mentally, and emotionally impacted citizens in dramatic ways. That Tuesday September ninth morning, around 8:45 AM, New York City was under attack. The attacks consisted of a series of coordinated suicide bombings by Al-Qaeda upon the United States. On that day, nineteen Islamist terrorists’ affiliated with al-Qaeda hijacked four commercial passenger jet airlines.The hijackers intentionally flew two of the commercial airliners, American Airline Flight 11 and United Airline Flight 175, into the North and South towers of the World Trade Center Complex in New York City. It instantly killed everyone on board, hundreds of others working in the buildings, and trapping even more people in the higher floors of the towers. Within two hours, both twin towers collapsed, destroying nearby buildings and damaging others. The attack killed nearly three thousand people that day â€Å"(9/11 Attacks, para. #2)†. After the September 11th terrorist attack, Americans were scarred forever.The survivors, residents, and citizens of the community-wide disaster are suffering various health problems becau se of this traumatic experience. Analysis of five scholarly journal articles found through library databases, the authors reveal how the citizens’ lives were negatively impacted from the attack of terrorism. In a research article Alcohol use, Mental Health Status and Psychological Well-being 2 Years After the World Trade Center Attacks in New York City by Richard Adams, Joseph Boscarino, and Sandro Galea (2006), three surveys were conducted to guide their study.The authors’ hypothesized how these disorders developed from the attack impacted individuals. The surveys were sent out by telephone using random digit dialing where they could reach citizens that were affected. To be eligible to answer the survey questions, an adult was selected based on the person with the most recent birthday in the household, and they had to speak English or Spanish for the surveyors to understand their responses. The article states that â€Å"They conducted surveys in October of 2002, in O ctober 2003 another survey was sent out and the last survey sent out was in February of 2004,† (Adams et al, 2006, p. 06). The procedures and questions were all the same throughout each survey; nothing was different. Surveyors were interviewed and monitored throughout the survey to make sure the surveys were accurate. Within the survey, people were tested on various subjects. The conductors of this survey tested the association between alcohol use and the severity of post traumatic stress disorder symptoms due to the terrorist attack. â€Å"All together four thousand-forty nine people completed the surveys,† (Adams et al, p. 206). This amount of people completing this survey is very high.In the first survey, they asked respondents whether their symptoms had bothered them or not. If they said no, they got a zero, but if they said somewhat, or not at all, their results were recorded between zero and six. Furthermore, if they answered a little bit, or a lot, they scored be tween seven and ten. In follow up, if their score was between seven and ten, then it was considered a serious case in which they had to do something about it (Adams et al, p. 207). To complete the criteria of this survey, people had to meet certain symptoms of post traumatic stress disorder.Many of the people did not meet the complete criteria of post traumatic stress disorder, so they had to broaden the survey. The symptoms that people needed to possess were re-experiencing the traumatic event, avoidance of thoughts or places related to the event, and arousal. The participants were then judged according to how many of these symptoms that they presented with. They qualified for full post traumatic stress disorder if they held two or more of these traits. The respondents were considered partial post traumatic stress disorder if they only met one or two of them.They said â€Å"Twenty percent of the respondents were classified for post traumatic stress disorder from the attack. Eight percent had partial post traumatic stress disorder and ten percent had high post traumatic stress disorder,† (Adams et al, p. 213). As you can see, many people obtained this disorder from this attack. More of the participants were classified as having higher amplitude of this disorder than having only partial. This terrorist attack affected many people, not only in gaining post traumatic stress disorder, but also in various other ways.The next survey studied alcoholism, which was gained from the terrorist attack. The surveyors questioned how many times had the participant drank six or more alcoholic beverages in one dining after the 2001 attack. The answers they could have chosen were: never, less than, or monthly. â€Å"Fifteen percent met the criteria for binge drinking. Five percent met the criteria for alcohol dependence and ten percent were reported as an increase of four or more days drinking per month,† (Adams et al, p. 213). Furthermore, people developed a probl em with drinking due to the attack. More people were seen binge drinking than any other kind.After the September 11th attack, studies have shown that there was an increase in the amount of alcohol people consumed compared to before the attack. The traumatic event that the citizens experienced led them to drinking excessive amounts of alcohol. Not only did alcohol increase after the attack, but psychological problems began to elevate. The final survey that was sent out studied psychological disorders, such as depression. When studying depression, a person had to present with five or more symptoms for at least two weeks in the last year. This meant they were diagnosed with a depressive disorder.Examples of these symptoms are: stress, emotional problems during the day, feeling depressed, always down, in a bad mood, and says negative things (Adams et al, p. 208). The studies showed that â€Å"Twelve percent of the respondents had major depression, and approximately nine percent were de scribed as unhealthy,† (Adams et al, p. 213). These people needed to seek help from a physician. This attack had a major impact of the mental health of the people affected. Adams et al are not the only people who studied these types of disorders that were developed after the 9/11 attack.Similarly in with Adams et al, in an article Disaster and Trauma James Bakalar (2002) studies post traumatic stress disorder and depression symptoms in connection to 9/11. He gathered information from other studies on the topic from a survey that was sent out after the attack questioning â€Å"how many people had symptoms of depression, troubles falling asleep at night, and had trouble concentrating,† (Bakalar, 2002, p. 1). The study had shown that the number of prescribed sleeping medicine and antidepressants had arisen exceedingly since the September 11th attack because of paranoia.People were worried about what might happen next and if they were safe at night. They were having trouble s falling asleep at night due to over thinking of the horrifying tragedy. The damage that the attack left behind had initiated symptoms of depression on the people. Symptoms of depression are anxiety, nervousness, feeling down, and or sad. These were not the only emotions people were feeling. The community wide attack left several others feeling emotions of helplessness, scared and freighted. These are a common sign of post traumatic stress disorder.It often increases blood flow and produces an excessive amount of adrenaline making the heart pump more rapidly. Bakalar states how respondents should overcome post traumatic stress disorder with some tactics. Victims should join a support group in which others have the same disorder as well where they all talk about the problem. Bakalar goes on to say, â€Å"they give meaning to their experience by telling their stories and listening to other victims whose similar experiences promote understanding and sympathy,† (Bakalar, p. 4). This can help them to relate to one another, so they have a better understanding about what they are going through.It helps to talk about feelings that are held inside, and to retell the story over again to listeners that have similar stories. Talking with others that have the same problem or symptoms helps the respondents become more comfortable with themselves because they are not the only one with this problem. To help patients move beyond these feelings due to trauma from the disaster, they should continue normal everyday activities. The author addressed that â€Å"They should have confidence in the future to get on with their lives, and they should keep faith in everyday activities,† (Bakalar, p. 5).This will help the victims to break free from their past experiences and keeping busy will help distract the negative feelings in order to overcome the symptoms. This is just a few ways to overcome the psychological impact of the September 11th attack. Additionally with Adams et al and Bakalar, in the research article titled The Emotional Distress in a Community after the Terrorist Attack on the World Trade Center by Teddy Chen, Henry Chung, Chen Hongtu, Chen Jian-Ping, and Fang Lin (2003). They hypothesized how the short term psychological impacts of the September 11th attack affected the immediate neighborhood of the world trade center.The surveys they sent out were displayed in a waiting area for random citizens to fill out. They surveyed emotional responses of the survivors within the week that it happened and then again five months later to show more accurate statistics. The results showed that â€Å"Five hundred fifty-five community residents or eighty-eight percent of the citizens completed the survey,† (Chen et al, 2003, p. 159). The age group of the participants ranged from eight years old to eighty-six years old. The average age groups of the participants were around forty years old.He states that â€Å"Results of the first survey that was sent out a few weeks after the disaster showed eighty-eight percent of the respondents had one or more psychiatric symptoms. Over half the community residents had four or more symptoms that dealt with emotional distress. The survey that was sent out five months later showed only fifty-three of the respondents had one or more emotional distress symptom,† (Chen et al, p. 159). The 9/11 attack proved to be the reason that half the community has consistently had at least one symptom of emotional distress.As time went on the emotional distress seemed to dissipate. Although this problem seemed to dissolve, it had a serious impact on people. The study illustrated that the emotional distress had a more serious impact on the full-grown adults around the ages of forty through fifty-nine than it had on any of the other age groups. The symptoms they had were: anxiety, nervousness, low self esteem, sadness, and depression. â€Å"These symptoms demonstrated the tremendous psychologica l trauma caused by this disaster,† (Chen et al, p. 161).The trauma from the attack placed a burden on a person that was not apparent before. Several months after the attack had happened the community was still suffering from these symptoms. Studies conducted that â€Å"Less than four percent of the people received help from a mental health professional,† (Chen et al, p. 162). Many of the residents would not seek help in counseling because they thought that time would just heal them. In result, the study had shown that the terrorist attack impacted the immediate neighborhoods, which were the residents that live closer to the world trade center.These residents had higher levels of emotional distress within the first few weeks that the attack occurred. With the destruction in the city that the attack left behind, it is not astounding that these high results in emotional distress would appear because of this traumatic, unimaginable event. Each situation impacted the people in a negative way. In comparison, In the article When a terrorist Attacks: September 11 and the Impact on Older Adults in New York City Igal Jellinek and Judy Willig (2007) address the terrorist attack focusing mainly on how the elderly were impacted in a negative way in New York City.Jellinek and Willig specifically target how the attack personally impacted the older adults that were nearby Manhattan. These citizens were paying a vast amount of money to live there because of the scenic view. The beautiful scene of the Manhattan skyline lit up New York City, but in just seconds it was demolished from the attack. The view of that skyline was distorted that September 11th day, and the senior citizens would never see that stunning view again. Many of the older adults were worried about the problems that they would soon face.Jellinek and Willig conducted a survey that was sent out to clients, staff, and several different agencies to see who was worried about safety, who had lost loved o nes, and who had no one close to vent to. Results of the survey had shown that everyone was worried about their safety, and no one felt safe where they were. Since the attack hit so close to their homes, everyone was left worried about what was going to happen next. Everyone was upset and damaged from this disaster. The authors stated â€Å"The community all needed counseling or just someone to talk to† (Jellinek and Willig, 2007, p. 3). The attack impacted the elderly more direct and personally than anyone. The older adults lost loved ones, neighbors, and many close friends that they have known for years. All they had left were the memories. Not only did the attack affect them mentally and emotionally, but physically as well. When the attack hit, the elderly residents were in shock and devastated. Their daily routines were rudely interrupted by the attack. The older adults were unable to get care and the attention they were provided with on a daily basis. They could not rece ive supplies or help that was needed due to ecurity reasons; everything was on lock down. These restrictions prevented the older adults from meeting their personal needs. This was very hard for the older adults to cope with. For some of the older adults, the terrorist attack had refueled traumas from years back, making it hard for them to cope with what was going on. Not seeing those trade towers that stood there every day made the attack vividly come back to mind. The elderly could not physically see the trade towers standing, but they could visualize how they once stood in the city of New York.Viewing the scene of the skyline, noticing that the towers were gone, made the citizens realize how real the tragedy was. Supporting Jellinek, Willig, and the other three scholarly journal articles, in the article September 11th and the Mourning After: Media Narrating Grief, written by Adi Drori-Avraham (2006). He focuses on the impact of grieving and mourning of the citizens across the Unit ed States due to the tragedy. Drori-Avraham concentrates on the two different types of mourning that the New York City residents could be in or were about to experience.He states, â€Å"The good kind of mourning is a movement forward driven by a passion for meaning. † In other words, people need to let go of the loss and move on to a healthy future. The bad kind of mourning is called â€Å"melancholia, which is destructive grieving,† (Drori-Avraham, 2006, p. 289). This is the opposite of making one’s life meaningful again. Drori-Avraham mentions an exceptional example of unhealthy grieving. The unhealthy grieving is when New York City employees, tourists, and picture takers are capturing those last moments of the world trade center. These pictures are capturing the memories of what the United States has lost.The city residents that pass by the location of the falling twin towers are now walking by passing the devastating site everyday in order to return back to work. The residents are grieving at the site that was once miraculous. When tourists are there taking pictures and pointing out the memories of loved ones that have been lost, the residents are yet again reminded about that iniquitous day. As the community residents walk by day by day they are constantly reminded about the unexpected tragedy on September 11th. When thousands of people die many thousands are left in the state of mourning.This is a natural occurrence when lives are lost. It is a very upsetting time for everyone in the nation. Even normal grief can be prolonged for a long time when a community wide disaster takes place. Hurtful memories and photographs from the attack may still be present. Certain sounds or experiences may resemble the terrorist attack. This day with never be forgotten. The mass terrorist attack on the nation has impacted and changed many people’s lives because of the trauma they had perceived on that day. Post traumatic stress disorder is just one problem people developed from the attack.Another problem that was developed from the tragedy is depression. Several scientists also concluded that alcoholism is another trait that people acquired from the attack. Overall this attack has negatively impacted several people. I believe that in the future there should be more professional counselors willing to reach out and help others going through these disorders. References Adams, R. , Boscarino, J. , & Galea, S. 2006. Alcohol Use, Mental Health Status and Psychological Well-being 2 Years After the World Trade Center Attacks in New York City.American Journal of Drug & Alcohol Abuse. 32(2), 203-224. Retrieved from http://metis. findlay. edu:2066/login. aspx? direct=true&db=a9h&AN=20380132&site=ehost-live Bakalar, J 2002. Disaster and Trauma. Harvard Mental Health Letter. 18(7), 1-5. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=a9h&AN=5762387&site=ehost-live Drori, A. 2006. September 11th and the Mourning After: Media Narrating Grief. Journal of Media & Cultural Studies. 20(3), 289-297. Doi: 10. 1080/10304310600814110 Hongtu C. , Chung, H. Chen, T. ,Lin, F. , & Jian-Ping, C. 2003. The Emotional Distress in a Community After the Terrorist Attack on the World Trade Center. Community Mental Health Journal. 39(2), 157-165. Retrieved from http://metis. findlay. edu:2066/login. aspx? direct=true&db=a9h&AN=9450651&site=ehost-live Jellinek, I. & Willig, J. 2007. When a Terrorist Attacks: September 11 and the Impact on Older Adults in New York City. Generations. 31(4), 42-46. Retrieved from http://search. ebscohost. com/login. aspx? direct=true&db=a9h&AN=31633966&site=ehost-live

A Critical Study of Income Patterns After the Event Tourism in Sri Lanka Essay

Sri Lankan tourism has improved with the end of the civil war in 2009; it has able to bring many tourists from various nationals to Sri Lanka due to improvement of Security and other tourism related infrastructure. Sri Lanka  tourism is focusing on promoting Sri Lankan tourism through many areas that can get competitive advantage from its key competitors. Event tourism considered as the latest addition to the Sri Lankan tourist industry, with the intention of latent to be a key tourist attraction to catch the attention of many tourists by organizing various international and local events develops the tourism in Sri Lanka and to earn substantial foreign exchange and expertise from other countries. During 2008-2010 development of world tourism remained flat due to the worst recession world has gone through after 1930’s.During 2009 world tourism has dropped dramatically by 5.5% and in 2010 growth of tourism remained flat. This slump of tourism did not affect Sri Lanka badly but the phase Sri Lankan civil war was ending (2008-2009) tourist arrivals had dropped considerably. But has able to rebound from the droop during the post war period due to the progress of situation security of the island. Event tourism is an important and rapidly growing segment of international tourism ’’. An article by Getz in 1989 in Tourism Management. Problem Statement According to â€Å"Mahinda Chinthaya† which is governments philosophy on development of Sri lanka, tourism considered as key income generator for SL economy, recently SLB has spend heavily on organizing major international events to attract foreign tourist to Sri Lanka. These events have many merits and failures to identify and through this research author will do a critical study of income patterns after the event tourism in Sri Lanka which is essential further improvement of the Sri Lanka travel industry. So the study is consist of information regarding the revenues and expenses occurred recently concluded Events in Sri Lanka. â€Å"Critical study of income patterns after the event tourism in Sri Lanka which is essential further improvement of the Sri Lanka travel industry.† Problem Justification Income after events conducted in SL gone under public conjecture, identification of income generated thorough sale of goods and services during the time of an event is a vital factor in future event planning. Analyses of the expenses made by private sector and government is important since some of the cost unable to be accounted due to poor accounting policies used by firms. Since that it’s important to identify the income generated by locals as well as foreigners by conducting events in Sri Lanka. All the income generated sponsorships given by the foreign firms for events conducted in SL and the identification of the publicity given by local and foreign media which has given good image about Sri Lanka and future income can be generated from these promotions. Though analyze author critically evaluate the income pattern after event tourism in Sri lanka and areas that critical have a impact on, Event tourism Sri Lanka which has been rarely overlooked by the government of Sri Lanka to develop the countries tourism. Objectives of the Study * Objective of finding key areas that able Sri Lanka should develop to Event tourism. * Evaluating past international events organized by Sri Lanka tourism to promote tourism in Sri Lanka. * To find out the relationship between past events and their revenue generation to gain positive financial out comes to Sri Lanka. * Recommend the areas that Sri Lanka Tourism should widen to gain more financial and to Promote Sri lanka as a major Event tourism destination. * Find out the structure of the Sri Lanka tourism and how to develop to add more pecuniary returns though improvement of its functions. Significance of the Study Scope of the study- research going to be profound and Proportional analysis of the research topic. Population for the research is been events the recently held in Sri Lanka (2009-2011), following constraints also been identify during the process of the research. Sample for research-Data available of the events conducted in Sri Lanka are not well documented and large scale events has the influence of the government. Since some of the cost incurred during the events are not available. Therefore the author has chosen the samples from events that have primary cost of more than 30 million to conduct an event, because hundreds of events done individuals  focusing on Tourists. Below mentioned groups are benefited from this report; Event organizers –Through analysis of this Research help event organizers identify returns and expenses of conducting events. Also it will contribute them development weaknesses which they done in past events and use their strength effectively. Tourism professionals of the industry (promoters) – this able to identify the areas they should develop attract from tourists and to built image on other countries to visit Sri Lanka by using various cost effective and creative incentives attract more visitors to Sri Lanka to attend the future events. Government- This will help government identify the areas that should improve outcomes of the events conducted by various parties to attract tourists, which gives a valuable contribution to the local economy and to make a productive return from their investments. Media-Research will guide local and foreign media carry out widespread promotion events on Sri Lanka and the boost the image of Sri Lanka as a major tourism destination. Fut ure researchers- Research on this topic guide future researchers to an in-depth research in subject matter. Scope of the Study Research will be focused on revenues or the income generated from event organized by Sri Lanka Tourism and it will identify the how the income patterns during the period of 2009-2011.Research contained the events conducted in Sri Lanka focusing only on attracting foreign tourist with assistance of the government. Thorough analysis of the research people related tourism, particularly people who financing the similar events discussed in the research. Chapter 2 – Literature Review Chapter 3 – Research Methodology Independent Variables Dependant Variable Hypothesis|

Culture and Organisation Essay

1. Introduction Established in 1993 and commenced operations on 18 November 1996, AirAsir was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former South East Asian regional vice-president Warner Music Group Tony Fernandes’s company Tune Air Sdn Bhd for one ringgit. AirAsia Berhad is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low-fare, no-frills airline. AirAsia is a pioneer of low-cost flights in Asia and was also the first airline in the region to implement fully ticketless travel. Its main base is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). In 2010 AirAsia won the Skytrax World’s best low-cost airline award. Air Asia budget with no-frills airline is introduced by Tony Fernandes with the tagline â€Å"Now everybody can fly† and the man himself is also the founder of Tune Group. No fuel surcharge and no admin fee. However, ticket fare and airport tax need to be paid. This was after great deliberation as the initial offer was fifty sen. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US$0.27). 2. Identification of central issue The main issue that will be discussed in the analysis will be Tony Fernandes’  set of values and beliefs that shaped the company corporate culture. In six words, corporate culture is ‘How we do things around here.’ Corporate culture is the collective behaviour of people using common corporate vision, goals, shared values, beliefs, habits, working language, systems, and symbols. With the tagline introduced by CEO of AirAsia Tony Fernandes ‘Now everyone can fly’, AirAsia’s philosophy of low fares is aimed to make flying affordable for everyone. AirAsia also aims to make travel easy, convenient and fun for its guests. â€Å"A firm believer in big dreams†, can be found online (Profile-Tony Fernandes of AirAsia, 2006) Tony Fernandes famously once said, â€Å"We Asian have this habit of kicking ourselves and saying it can’t be done. Anything is possible when you put your mind to it.† (http://www.rdasia.com/a_dream_takes_flight/ , no date). At AirAsia, there is a sense of being in a good family. Tony Fernandes believes that his employees are his greatest assets and encourages a culture that emits positive vibes to ensure that every player in the team is committed and unified to set about achieving their shared goals. He once said in an interview, â€Å"We do every bit we can to succeed, including making sure that we have the right atmosphere at work. Keeping our culture intact entails a lot. We have to make sure that we stay true to winning values and traits: industry, appreciation for diversity, discipline, flexibility, honesty, friendliness, passion for learning and excellence, and a genuine concern for the welfare of all.† This shows that he began by setting the right foundation on which his company operates on. Maintaining the AirAsia culture is a lot of work, but it does not mean all work and no fun for the employees. According to Tony Fernandes, the AirAsia staffs are all quite happy to contribute towards keeping what they call â€Å"Culture All Stars†. Organisational culture (hrm ASIA, 2010). It is what their success has been built on and what keeps their staff coming back for more. Tony Fernandes’s credo, â€Å"Believe the unbelievable. Dream the impossible. Never take ‘No’ for an answer† has clearly helped shape the AirAsia culture to what it is today. (http://www.rdasia.com/a_dream_takes_flight/, no date). â€Å"We’ve somehow managed to keep this uplifting atmosphere going for us, and we attribute our success to our collective faith in, and commitment to, our raison d’etre: Now everyone can fly.† Organisational culture (hrm ASIA, 2010) We will next delve deeper for a better understanding of how the values of the ‘Corporate  culture’ turned AirAsia into one of the leading airlines in Asia. 3. Outline of the theoretical framework We will be using the three levels of organizational culture as defined by Edgar Schein (2010) to analyse AirAsia. â€Å"Culture†, as formally defined by Schein (2010, p.18) is â€Å"a pattern of shared basic assumptions learned by a group as it solved its problems of external adaptation and internal integration, which has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems†. The three levels of culture are namely artifacts, espoused beliefs and values, and basic underlying assumptions. Artifacts are described by Schein (2010, p.23) as the surface level of culture, as they can include the things that a person see, hear and feel when they join a new group and are experiencing their culture for the first time. Artifacts are visible and ‘feelable’ structures and processes, and can also be an observed behavior. However, one drawback is that they can be difficult to understand and decipher (Schein, 2010, p.24). Thus, the true culture of the organization cannot be understood by solely looking at the artifacts. To understand more, it is necessary to look at the next level. Espoused beliefs and values are goals, values, aspirations and ideologies shared by everyone in an organization. Normally, these values are laid down by the leaders or founders of the organization (Schein, 2010, p.25). However, espoused beliefs and values can sometimes be mutually contradictory (Schein, 2010, p.27). Thus, the organization’s culture is only understood just on the surface level. Basic underlying assumptions, which are unconscious and taken-for-granted beliefs and values provide for a deeper understanding of an organization’s culture. Schein concluded that the essence of a culture lies in the pattern of basic underlying assumptions (Schein, 2010, p.32). If the basic underlying assumptions are not deciphered, it will be hard to understand the artifacts and espoused beliefs and values correctly. As Schein (2010, p.32) himself had concluded, any group’s culture can be studied at the three levels. The three levels of culture allows for an analysis of AirAsia’s organizational cultural from an observational level. Information can be readily drawn from business reviews, news articles on AirAsia, interviews with AirAsia’s founder Toney Fernandes  and AirAsia’s website, thus making Edgar Schein’s three levels of culture an ideal model for analysis of AirAsia’s culture. 4. Analysis 5.1 Artifacts It is a normal procedure to have an induction organized by the Human Resource Management team to welcome new employees into the AirAsia corporation. A corporate culture department in AirAsia was set up in August 2004 to promote the AirAsia spirit and family atmosphere through close communication and exciting activities designed especially for AirAsia employees. This act supports the statements made by Tony Fernandes; that his employees are the driving force behind the brand’s success. The objective is to ensure that the AirAsia employees across the world uphold the culture of ONE PEOPLE, ONE CULTURE, ONE AIR ASIA and ONE FAMILY to reach the goal of ensuring the best experience at ONE AirAsia wherever they fly. The people of AirAsia are their asset, and their dedication, determination and patience have made AirAsia a success story. They have built conducive and positive AirAsia culture that permeates all the line of operation. Annual report (AirAsia, 2006). There are five published list of values at AirAsia that are inculcated in the employees – safety, passion, integrity, caring and fun. These values provide a frame of reference for AirAsia experience and a corporate culture in which they live and deliver peak performance. Tony Fernandes’ usual style of dressing at work also reflects the culture at AirAsia. He goes to work wearing his trade mark red AirAsia cap, short sleeved t-shirts and a pair of jeans which are sometimes older than his employees. By doing so, he is able to break the psychological barrier of communication between himself and his employees and get everybody to talk and give invaluable ideas. As mentioned earlier, â€Å"People are AirAsia’s best asset.† Tony Fernandes would like to create a flat structure, where everyone has access to the big boss and that allows him to get the best people and discover their potential and talent. A fine example of such discovery of talent would be Azmir Hash im, a former Guest Service staff who successfully graduated from AirAsia’s cadet pilot program. This proves that Tony provides support that fulfils the dreams of his employees. In this way, Tony Fernandes has created a friendly and approachable working environment within his company. Tony Fernandes’  philosophy of low fares aimed to make flying affordable for everyone while providing convenience and fun for its guests across the region is reflected by the successful Airbus A320, which is known for its fuel efficiency, high reliability and low operating costs. The Airbus offers guests greater width space, a quieter ride and unrivalled comfort. In December 2007, AirAsia became the largest Airbus A320 customer in the world. The fleet consists of 56 Airbus A320 aircraft spread across Malaysia (44 aircraft), Thailand (8 aircraft) and Indonesia (4 aircraft) as of the end of 2008. Annual report (AirAsia, 2008). Through this approach, AirAsia has greater flexibility to meet the needs of each market while building on the cost efficiencies of operating one aircraft type. 5.2 Espoused Beliefs and Values At AirAsia, where Tony Fernandes aims to create the best environment within the company to work in, employees are treated as part of a big family, and being family, safety always comes first. AirAsia has committed itself to a programme of reducing risks and hazards normally associated with the aviation industry through a Safety Management System. This commitment is extended to ensure the full integration of a safety culture, safety policy and safety objectives in a proactive approach to aviation safety. In short, the Safety Management System is not just an add-on but a core part of AirAsia’s business process. A Safety Management System relies on the development of a reporting culture by all employees and is a vehicle for ensuring that hazards and safety deficiencies are brought to the attention of those who have the authority to make changes. CEO Tony Fernandes has pledged that he would not take disciplinary action against any employee who dared to make a stand and report a sa fety hazard to the company’s management, and no staff member will be asked to compromise AirAsia’s safety standards just to get the job done. â€Å"Training of employees to ensure they can perform their tasks in a safe and efficient manner is an essential ingredient of AirAsia’s Safety Management System. It is management’s responsibility to make available and carry out this training, and it is the employee’s responsibility to follow safe working practices†, said Tony Fernandes, who highlighted that safety is a core value of his company. Annual report (AirAsia, 2010). To Tony Fernandes, the staff members are the  pillars of his company, where everyone has a chance to shine regardless of their race, gender, creed, age, disability religion and sexual orientation. The vital thing is to ensure quality work from the staff, and Tony Fernandes believes all these start from providing a happy workplace for them. The Junior Wings Club was set up in 2008 to encourage interaction and friendship between the families of AirAsians. The objectives of this Club is to allow the children of the AirAsia staff members to understand their parents’ jobs, hone their characters and leadership skills, impart them with knowledge on various subjects and tap on their creativity by participating in activities together. The aim is to maintain a healthy balance between work and personal life so that it will result in higher efficiency in work performance at AirAsia. This is an example of how AirAsia lives up to its promise of â€Å"Valuing Our People†. Annual report (AirAsia, 2008). Another main value at AirAsia is to enhance the guests’ experience by improving speed and efficiency at every interface between the guests and the airline. A comprehensive Microsoft-based Customer Relationship Management (CRM) system was deployed since 1 April 2010. This Customer Relationship Management (CRM) system integrates its various sales, service and marketing initiatives onto a single platform which allows AirAsia to int eract with guests on a more informed basis and tailor its services to meet individual guests’ needs. From reservations and check-ins, to baggage handling, boarding and in-flight Customer Relationship Management (CRM) takes care of them all. AirAsia supervisory staff members are strategically located at the airports to provide on-the-spot assistance to the guests. There are also Service Counters in the departure halls to handle enquiries. In 2010, AirAsia introduced new mobile phone apps for smart phones which makes booking-on-the-go more convenient. In January 2011, AirAsia also introduced the concept of web and self check-in. This allows guests to check in from their laptop or computers days before their departure dates. Guests can also quickly key in their flight details at kiosks at the terminal airports to obtain a boarding pass without having to queue up at a counter when they do self check-in. All these new implementations serve to make good its promise â€Å"to make travel easy, convenient and fun for its guests.† The Board of Directors of AirAsia is committed in ensur ing the highest standards of corporate governance are applied throughout the Group. Reviewing adequacy  and integrity of the Company’s internal controls is one of the duties and responsibilities of the Board. The Board is made up of Non-Executive Directors, and they are persons of high calibre and integrity who collectively possess rich experience. It is required that all Non-Executive Directors are independent in character and judgement who do not participate in the day-to-day management of the company and do not involve themselves in business transactions or relationships with the Group in order not to compromise their objectivity. In order to improve the overall organizational effectiveness and to uphold the integrity of the Company in the eyes of the public, the Company has updated the whistleblowing program during the year which acts as a formal communication channel where all stakeholders can communicate their concerns in cases where the Company’s business conduct is deemed to be contrary to the Company’s common values. All concerns will be addressed to the Chief Audit Executive (Audit & Consulting Services), who will then assess all concerns reported and recommend the appropriate action and all details pertaining to the name and position of the whistleblower will be kept strictly confidential throughout the investigation proceedings. Mazliana Mohamad was appointed the Regional Head of Audit and Consulting Services in 2010. Her main roles include providing independent and objective assurance and consulting services designed to improve the effectiveness and efficiency of AirAsia’s operations and integrity of the financial reporting and to ensure compliance with applicable laws and regulations. Practicing the highest standards of ethical behavior and demonstrating honesty in all the line of work is vital to gain trust and command mutual respect at AirAsia, and this is in line with Tony Fernandes’ beliefs of his company’s â€Å"winning values†. Setting goals beyond the best and reinforcing high quality performance standards is to support AirAsia’s values of â€Å"Excellence in Performance†. In its endeavor to be a full-fledged self-sufficient airline, AirAsia has set up its own Academy which commenced operations in April 2005 with a vision to provide and fulfill training needs that would support their mission to deliver low-cost, high quality benefits to their customers across the region. The Academy is a one-stop, comprehensive learning centre and caters to all the important and necessary needs for all its employees. This includes pilots, engineers, cabin crew, ramp support and guest services front-line staff. The curriculum  undertaken conforms to international standards and this training facility complies to all the regulations of the Malaysian Department of Civil Aviation, Thai Department of Civil Aviation, Indonesian Department of Civil Aviation and Civil Aviation Safety Authority Australia. Annual repo rt (AirAsia, 2008). 5.3 Basic Underlying Assumption There is a great sense of empowerment of AirAsia enhanced by an open office layout which encourages easy interaction between everyone and flat hierarchy that breaks down psychological and cultural barriers. All staff (All Star) can approach any member of the management team to voice out an opinion or share an idea. Good ideas, proposed by anyone, can be implemented quickly because there is little bureaucracy. At the same time, bad ideas can be scrapped just as fast. The AirAsia staff members understand that generating ideas is not limited to the directors and executives of the company and that everyone can contribute ideas regardless of their rank in the company. This informal structure means not only that there are more than 8,000 brains (of All Star) contributing to the company performance as opposed to just 20 or so at management level. It also helps to keep costs down by tapping on internal resources as opposed to paying for outsourced external help. Human capital development at AirAsia is about providing opportunities to their people (All Star); opportunities such as fulfilling the dreams of the cabin crew and ground officers to become pilots. This helps to develop talents within the company and saves cost on hiring a brand new employee who needs to be trained from scratch. With the basic assumption of ‘Now Everyone Can Fly’, AirAsia is operating in a cost optimization philosophy to make flying affordable for everyone. 5. Conclusion With the foundation that Tony Fernandes has created, the AirAsia staff members are currently in a friendly workplace with a flat hierarchy. This creates a conducive working environment where everyone can perform at their best. With the low cost implementations in place, AirAsia has continued to deliver its promise of affordable airfares with reliable services. As a company previously with almost RM40 millions in debt, AirAsia has made  tremendous progressive steps to where it is today, thanks to the leadership of CEO Tony Fernandes. With the growth that sees AirAsia currently in 18 countries, it has potential to progress even more. Continued success creates strongly held shared assumptions, and thus a strong corporate culture core. If the internal and external environments remain stable, this continues to be an advantage. However, if there is a change in the environment, some of those shared core assumptions can become liabilities, precisely because of their strength. An example is a change of leadership in the company. Tony Fernandes created the very environment AirAsia is right now. But when the time comes for him to leave the company, the culture may diminish along with his departure. â€Å"New leaders who come into the organization who do not share or value the core assumptions on which the organization was built may result either from the departure of the key culture carriers and the inability to find replacements with the same values and assumptions, or because the board wants to change the core culture and deliberately brings in outsiders with different values and assumptions.† Schein (2009, p.171). 6. Recommendations From the analysis so far, we can see that AirAsia values its employees as much as its customers. The evidence is the environment created for its staff and its fulfillment of promises made to its customers. However, the leadership for AirAsia should not be taken for granted. In the face of the possible threat that Tony Fernandes may relinquish his role one day, career development programs can be rolled out to protect and preserve AirAsia’s culture. Top performing staff such as directors and executives could undergo training to prepare themselves for this potential role in the future. An internal candidate would be more suitable as this person would have been exposed to the AirAsia culture and familiar with the way AirAsia operates. This program in place would likely ensure that the AirAsia culture can be preserved, and AirAsia will also retain its position in the aviation industry. Aside from this, regional meetings and team building sessions are recommended to be held periodically to keep the region abreast of each other’s activities internally, and it would also strengthen relationships between employees from different countries. This will also ensure that AirAsia is consistent in their visions and beliefs regardless of their  location. In conclusion, AirAsia is doing a great job and they should preserve their culture and continue with their mode of operation to enjoy success in the future. 7. References 1. Profile-Tony Fernandes of AirAsia (2006) Available at: http://www.skorcareer.com/malaysia-eng/tonyfernandes-airasia-profile.htm (Accessed: 26 November 2011). 2. http://www.rdasia.com/a_dream_takes_flight/ (no date) (Accessed: 26 November 2011) 3. hrm ASIA (2010) Organizational Culture. Available at: http://www.hrmasia.com/resources/employer-branding/organisational-culture/41247/(2nd)/ (Accessed: 26 November 2011) 4. http://www.rdasia.com/a_dream_takes_flight/ (no date) (Accessed: 26 November 2011) 5. hrm ASIA (2010) Organizational Culture. Available at: http://www.hrmasia.com/resources/employer-branding/organisational-culture/41247/(2nd)/ (Accessed: 26 November 2011) 6. Schein, E.H. (2010) Organization Culture and Leadership. 4th edn. San Francisco: Jossey-Bass. 7. Schein, E.H. (2010) Organization Culture and Leadership. 4th edn. San Francisco: Jossey-Bass. 8. Schein, E.H. (2010) Organization Culture and Leadership. 4th edn. San Francisco: Jossey-Bass. 9. Schein, E.H. (2010) Organ ization Culture and Leadership. 4th edn. San Francisco: Jossey-Bass. 10. Schein, E.H. (2010) Organization Culture and Leadership. 4th edn. San Francisco: Jossey-Bass. 11. Schein, E.H. (2010) Organization Culture and Leadership. 4th edn. San Francisco: Jossey-Bass. 12. Schein, E.H. (2010) Organization Culture and Leadership. 4th edn. San Francisco: Jossey-Bass. 13. AirAsia (2006) Annual report. Available at: http://issuu.com/airasia/docs/aa-corporate-06 (Accessed: 26 November 2011). 14. AirAsia (2008) Annual report. Available at: http://www.airasia.com/iwov-resources/my/common/pdf/AirAsia/IR/AA%20Corporate%202008.pdf (Accessed: 26 November 2011). 15. AirAsia (2010) Annual report. Available at: http://www.airasia.com/iwov-resources/my/common/pdf/AirAsia/IR/AirAsia_AR10.pdf (Accessed: 26 November 2011). 16. AirAsia (2008) Annual report. Available at: http://www.airasia.com/iwov-resources/my/common/pdf/AirAsia/IR/AA%20Corporate