The Parable of the Sadhu

The Parable of the Sadhu The story revolves around the extent to which a group can bear responsibility over individual’s welfare and well-being. It also raises ethical questions relating to an individual and the ethics of an organization. The case study is a narration of Bowen McCoy story on an expedition to hike the highest mountain in the world, The Himalayas. McCoy spends substantial amount of time hiking the mountain that cross cuts the plains of Nepal.Advertising We will write a custom essay sample on The Parable of the Sadhu specifically for you for only $16.05 $11/page Learn More As the journey continued to be challenging, he meets an Indian cleric considered holy by the citizenry. His name is Sadhu. The holy many had insufficient clothing to cover him from the whims of extreme cold and he was struggling to survive. Noticing the needs of Sadhu, McCoy and his fellow hikers provides him with clothing to keep him from the adverse effect of the cold. They also give him foo d and some warm drinks to gain the lost warmth (Ciulla, 2003). Filled with empathy, members of the group volunteered to take the holy man down the mountain to a nearby village. Nonetheless, they leave him and continue with their expedition up the mountain. They rationalized their action by saying that the man would distract their focus and objective of ascending to the peak of the mountain. McCoy admits that he did not know what had happened to Sadhu raising the moral question of how individuals should act in dilemma typical of genuine ethical issue (Ciulla, 2003). As such, the case study responds to the questions about addressing ethical dilemmas and crises. He recognizes that if the group had gone down the slopes, they could have shifted their focus from the organizational objectives. Can an individual therefore act in a way that contravenes the objectives of an organization when responding to ethical dilemma? Should individual ethics reflect the ethics held by an organization? Ci ulla (2003) asserts that the parable of Sadhu provides insights on how to deal with ethical dilemmas when caught between organizational and personal morals. Power is the ability to influence others to increase the chances of achievement of specific goals. Besides, power reflects control and access to resources and gives those who wield power an upper hand over the rest of the population. It is therefore imperative to notice that nature of power is in itself an indication of self-interests. Humans use power as a means to attain their self-goals and objectives. As indicated by Machiavelli, human beings are in endless competition to fulfill their urge for power, as a means to their ends. Since human beings struggle for power, many ethical issues emerge regarding the use of power and means through which people acquire power. While we consider that power allows the control of resources and access to other aspects of life, power clashes with ethics as it belittle the struggles of subjects of power.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Plato’s story about the â€Å"ring of Gyges† illuminates on the human need to acquire power and act, as they would wish. Despite calls to act in a just way, human natural instincts dictate that they act in the way that best fulfills their desires. Upon finding the invincible ring, Annas (1981) says that Gyges who was priory a humble servant acts contrary to the expectations of the people by conspiring with the queen to kill the king for him to ascend to the throne. Hence, human beings act in just ways only when they have no power. This is the only way that justice is possible. In the same way, human nature according Machiavelli is short, brutal and nasty and as such, people will act to make the best out of it. Competition fills human nature and thus, it is only within the context of law that people can control their egois tic needs and act nobly. Centralization of power is therefore the best way to avoid acts of impunity and misdeeds since if every individual was powerful, the world would be lawless as people attempt to outdo each other and control them (Ciulla, 2003). In lieu of the fact that all actions by human beings reflect self-interests, it is imperative for leaders to act within the framework of their respective organizations (Ciulla, 2003). Ciulla (2003) says that leaders are bound by organizational ethics that control their character and conduct. As such, leaders act in line with the objectives of an organization as opposed to self-interests. Nonetheless, when outside the context of the organizations, self-interests prevail making the ‘Republic’ to control human beings through law. References Annas, J. (1981). An introduction to Plato’s Republic. Oxford: Clarendon Press Ciulla, B. (2003).The Ethics of Leadership. Upper Saddle River, New Jersey: Thompson-Wadsworth Publish ers.

Free Essays on Henry V

Henry V Throughout the movie Henry V accurate portrayals of the age, speech, and clothing of the time are displayed. The movie depicts Henry V’s rise to the throne and part in the Hundred Years War with vague accuracy, but gets the important points across. However, the movie generalizes some events and creates some scenes for dramatic effect. While on a large scale the movie is historically accurate it strays from the truth several times to entertain its audience. Henry V stumbles past Henry’s rather interesting childhood and enters into the main plot of his life very quickly, leaving much to be told of the events omitted by Shakespeare. Henry was most likely brought up by his uncle Henry Beaufort. Henry was a very accomplished individual from a young age, and leaving out details from his childhood is counterproductive to the building of his character which the desires. Henry was a soldier beginning in his teenage years. At a mere fourteen years he was a member of the Welsh forces who fought against Owen Glendower, who was leading a rebellion against Henry’s father, Henry IV (Owen) . After only two years of service he commanded his father’s forces in the battle of Shrewsbury, in which he was wounded (Britannia / Columbia) . These significant events show that Henry was quite an able king and also a very soldierly person. The movie illustrates Henry’s ability as an orator in the first scene, in which a French messenger is shown sending a gift from his master. The gift is in exchange for peace and Henry not seeking his interests in annexing lands in France that England had previously held. The messenger states that his master wishes to trade a â€Å"ton of treasure†, which turns out to be a box of tennis balls. Henry is furious and quickly launches into a masterful speech in which he condemns the master’s action, saying that he will have quite a match with France when he enters the country, an... Free Essays on Henry V Free Essays on Henry V Henry V Throughout the movie Henry V accurate portrayals of the age, speech, and clothing of the time are displayed. The movie depicts Henry V’s rise to the throne and part in the Hundred Years War with vague accuracy, but gets the important points across. However, the movie generalizes some events and creates some scenes for dramatic effect. While on a large scale the movie is historically accurate it strays from the truth several times to entertain its audience. Henry V stumbles past Henry’s rather interesting childhood and enters into the main plot of his life very quickly, leaving much to be told of the events omitted by Shakespeare. Henry was most likely brought up by his uncle Henry Beaufort. Henry was a very accomplished individual from a young age, and leaving out details from his childhood is counterproductive to the building of his character which the desires. Henry was a soldier beginning in his teenage years. At a mere fourteen years he was a member of the Welsh forces who fought against Owen Glendower, who was leading a rebellion against Henry’s father, Henry IV (Owen) . After only two years of service he commanded his father’s forces in the battle of Shrewsbury, in which he was wounded (Britannia / Columbia) . These significant events show that Henry was quite an able king and also a very soldierly person. The movie illustrates Henry’s ability as an orator in the first scene, in which a French messenger is shown sending a gift from his master. The gift is in exchange for peace and Henry not seeking his interests in annexing lands in France that England had previously held. The messenger states that his master wishes to trade a â€Å"ton of treasure†, which turns out to be a box of tennis balls. Henry is furious and quickly launches into a masterful speech in which he condemns the master’s action, saying that he will have quite a match with France when he enters the country, an...

The Effects of Animal-Assisted Therapy on Anxiety and Depression among Research Paper

The Effects of Animal-Assisted Therapy on Anxiety and Depression among Nursing Home Patients - Research Paper Example   The relation between animals and humans has always been a powerful bond. For many years, this bond has remained a source of relief and solace for many people who are suffering or have suffered from emotional or physical pain. This relationship regarding healing power is practiced today and is known as Animal Assisted Therapy or pet therapy (Le Roux and Kemp, 2009). Animal-assisted therapy Animal Assisted Therapy or AAT is a form of therapy in which animals are involved for treatment. AAT helps in improving patient’s emotional, social or cognitive functioning. The animals which assist in the therapeutic treatment include farm animals, domesticated pets, and marine mammals. Animal-Assisted Therapy is used to help children and adults in cases where they have experienced neglect, abuse, depression, anxiety, undergoing chemotherapy or through other medical treatments etc. Today, Animal Assisted Therapy is gaining much importance and it is noted that it will grow into mainstream healthcare practices. Dogs are mostly used for this therapy as they are classified as facilitators to recovery, preventers of sickness and as the predictors of bad health. Moreover, dogs also have excellent sociability and training skills. AAT therapy is now recognized by almost all medical and healthcare professionals. The therapy is basically meant to treat depression, mental disorders, anger, stress, anxiety, loneliness, other mood disorders and psychological health of individuals (Stasi, Amati, and Costa, 2004). Anxiety and stress are regarded as a major cause of diseases of cardiovascular areas. It has been hypothesized by researchers that comrade animals may provide to lessen anxiety and stress levels (Siegel, 1990). Numerous instigators have reported lesser readings for blood pressure among children and adults in the presence of such a companion animal during worrying activities.Animals have been associated with positive effects on patients in a variety of healthcare setting s (Friedman et al, 1983). The initial introduction of animals to such settings involved frequent visits to the treatment programs. However, now animals are intentionally involved in treatments via numerous interventions included in the animal-assisted therapy. Over the past few decades, Animal-assisted therapy or Pet Therapy has gained extensive application and support in almost all parts of the world. In this therapy, the animals are provided with special pieces of training before their interaction with patients. AAT has been shown to have positive mental, physical, motivational and educational effects on participants (Johnson and Haubner, 2008). That is the reason why this therapy is largely used for rehabilitation and recovery of mood disorders. The studies by Muschel, Gagnon et al., Wells, Schnipper and Weber (1984, 2004, 1998, 2005 and 2004) investigated the effect of Animal Assisted Therapy on the cancer patient. All these studies concluded that cancer patients were benefitted from this therapy.  Ã‚  

The Drivers of Chinese Businesses Strategy for Expansion into Nigeria Dissertation

The Drivers of Chinese Businesses Strategy for Expansion into Nigeria - Dissertation Example The political and economic hardships that faced China at that time qualified it to be an implausible partner of development. Moreover, subsequent to the policies of Deng Xiaoping of the 1970s and1980s, Chinese spectacular innovation and intensification, industrial attendant and demands of market expansion, plunged it into inevitable contact with the African continent (Utomi 2012:1). Its fresh extended presence provided a relationship viewed by several stakeholders as a substitute and replica of Western partnerships. In fact, the augmenting presence of China in Africa, and particularly in Nigeria has elicited a lot of issues concerning the rising relation’s model. A national discussion across sectors upon that relationship would be a practice which is healthy and may impel additional scrutiny (Taylor 2012: 111). In point of fact, viewpoints in Nigeria are far from forming a balance between the motives of China, the budding rivalry with Western associates or renewed collaboration possibilities between new and old partners. The focus of this proposal is the drivers of Chinese business strategy for expansion into Nigeria. The study is grounded on cross-examining the officials of the Nigerian government, business people, and the private sector. The broad purpose of this research proposal is to explore the drivers of Chinese business strategy for expansion into Nigeria. In this scenario, China uses clever tactics to create room for expanding business operations in Nigeria. On the other hand, Nigeria benefits when the Chinese involve themselves in foreign direct investment. In comparison to Nigeria’s conventional Western business partners, China seems to have better terms, thus gaining more ground in Nigeria.

Sales Strategies Essay Example for Free

Sales Strategies Essay EXECUTIVE SUMMARY The supermarkets in the UK is expanding with retail food products being sensitive to cross-price elasticity in that supermarkets are encouraged to be inventive, which will accomplish an advantage, matched to its discounter competitors (Emerald Group Publishing Limited , 2014). This report will explain the types of sales strategies that Aldi may develop in order to compete with other supermarkets within the same market. Aldi have to be considered as a competitor as society is searching for value and that customer behaviour is a major influence in sales strategies and that Aldi will be successful in future years with their overall strategy. BACKGROUND Aldi opened its first store in the United Kingdom (UK) in the 90’s, currently supporting more than 500 stores in the UK, originally established in Germany.   The challenges that face Aldi are primary in attracting customers. As well as attracting customers, Aldi will have to consider its competitors within the market. There are a number of considerations that would influence customer’s behaviour which impacts on the retail market. Society has a wide range of needs and wants which can be varied and impacts customer’s decisions on a daily basis. The decision that is made is key to the decision making behaviour which results in individuals adapting from situation to situation which would have an impact on all supermarkets (Dibb, 2012). The leading retailer’s share of grocers’ for 2011 and 2012 explains that Aldi versus Morrison’s posted surging returns with Morrison’s showing as losers. Diagram one: Share Market Mintel Report An article (sky news, 2012) reports the company Aldi, has seen profits exceeded over 200% in 2011 to  £57.8m, suggesting customer confidence is low and that customer spending brought on by higher inflation and weaker growth has influenced Aldi success with 40 new stores planned to be developed and open by the end of 2013 generating up to 4,500 jobs. Aldi has now introduced 500 new stores in the United Kingdom (UK) and plans to open new stores in higher more upmarket locations and offer a wide range of products attracting higher-earning customer (Aldi, 2013). This strategy is supported by (Harvey,2000, p. 17) who suggests that in a society, a range of low and high income customers can be brought together by retailers creating an internal niche market, with their own discounted products or with higher branded products, integrating separate ‘segments of customer demand’. As Aldi continue to improve on already continued growth, Morrison’s have to act to attempt to maintain and improve within the retail market competition. This is demonstrated by an article (mail online, 2013) Morrison’s attempt to struggle back, which Morrison’s bosses trust only a reduction of prices  on products will sustain Morrison’s future. chief executive Dalton Philips of Morrison’s confirmed â€Å"The economic backdrop remains difficult for the customer†, as stated (BBC, 2013) Morrison’s report Pre-tax profit fell to  £344m for the first half of the year, compared to the same period last year (2012) with profits reaching  £440m. Diagram Two: Share Market Sky News Comparing Diagram one and Diagram two of the market Share, Aldi demonstrate they have a major influence in the market. Aldi in 2011 had a market share of 2.2% increasing to 4.7% ending May 2014. On the back of Aldi success, Morrison’s market share commenced at 10.4% in 2011 with the figures staying static the following year, followed by a slight increase reaching 10.9% by May 2014. The slight increase in performance may be due to Morrison’s raising a price war with Aldi by reducing its prices on 135 products with expectation that more reductions will follow, estimating  £1bn over a three year period which will be permanent reductions rather than promotions, quoted by chief executive Dalton Philips in an article (The Guardian, 2014). It remains to be seen if this will revive the growth of Morrison’s in the future. OBJECTIVES Outline the background information of customer goods and Supermarkets. Outline the background of Marketing Segmentation. Apply the theory of Market Segmentation used by supermarkets. Detail the tool used for Sales strategy and by key brands to provide competitor advantage. METHODOLOGY In order for the company to identify sales strategies in the market, will carry out what is called â€Å"Market Research†. This process is to furnish the retail company to meet the customers’ needs. (Lescher, 1995) defines market research as â€Å"gathering and evaluation of data regarding customer’s  preference for products and services.† On attempting to interview Robert McDonald the Assistant Store Manager of the Aldi Paisley, but was unavailable for comment on a visit to the store on 29/06/2014. On the back of the store visit, made contact with Aldi Head Office in Bathgate and through social business network LinkedIn but unfortunately Aldi were unable to comment on their sales strategy. SUPERMARKETS IN THE MARKET Institute of Grocery Distribution (IGD UK) reported that the United Kingdom market is estimated at  £174.5 billion in April this year (2014), demonstrated 2.8% increase from 2013. IGD forecasts that in the UK, the grocery market value will reach the figures of  £203.0 billion by 2019 potentially an increase of 16.3% from 2014. Today’s market the UK grocery market is made up 6 sections, making the retail market competitive. Based on the pie chart, Hypermarkets and superstores have the market monopoly demonstrating  £73.7bn Sales with Convenience Stores next  £37.4bn and Small Supermarkets the next contender with  £35.5bn. As Aldi come under the â€Å"Discounters† with  £10.8bn, with a continued strong presence within the retail market, this figure can only increase and could be a potential big player in years to come, if the organisation continues to grow as previous years and challenge others. AIDA(R) Module Aldi can use a number of channels and methods to increase promotional activity by using the AIDA module. The module can be used for the following; Awareness: Creating brand awareness to its existing and new customers. Interest: Sufficient customer interest to encourage the buyer to start researching further. Desire: Simply the desire from liking it, to wanting it. Action: Attracting the customer to visit store, signing up for newsletter. Once the organisation has captured the buyer, it must consider the retention of the buyer using â€Å"Retention† methods. The methods can be Social Media, TV  adverts, Newsletters. If buyers are satisfied with your product, a vote of confidence can attract new buyers (customers) to the company brand, rather than its competitors (business case studies, 2014) MODEL OF MARKET SEGMENTATION The process for Market Segmentation is to identify the whole of the market and divide the market into each segment, which allows companies to maximise their own opportunity to generate success. (Dibb et al, 2012) defines Market segmentation â€Å"the process of grouping customers in markets with some heterogeneity into smaller, more similar or homogenous markets.† Without market segmentation, the market would assume that customers would share similar needs and that companies can provide one product to the market (Dibb et al, 2012). Therefore this assumption is not correct and as supported by (Dibb et al, 2012) having a Heterogeneous market describes that customers have different needs and wants. PROCESS OF MARKET SEGMENTATION Dividing the market into segments is called STP. STP consists of three key areas which are Segmentation, Targeting and positioning. Segmentation Segmentation can identify potential opportunities within a market. When designing a market strategy, the organisation can take advantage of the marketing mix approach. The marketing mix includes the four P’s which consists of product, promotion, price and place (Hooley, 2012). Aldi can use this method to take advantage of existing customers as well as attracting new customers. Aldi use the four P’s which can create a process were the right product is sold at the right price, at the right place demonstrating the best possible methods of promotion. Targeting Companies can use targeting as a business tool, making a decision on what key areas of the business within the organisation requires attention. This process is intended to be implemented in key areas such as sales as described (Dibb et al, 2012). Positioning Diagram Three: Company positioning by Customer perception Diagram three is a perceptual mapping of the UK supermarkets based on customer perception. The map illustrates that Aldi have built up a customer following, which shows a change in customer demand and behaviour. Aldi have progressed and competing with Asda and Morrison’s, illustrating that all companies have to be competitive to ensure the individual company has an advantage over its competitors. As customers are more economically aware and seeking value for money, this can be used to target a certain area in the market .i.e. low quality, high quality, low cost, high cost depending on the current times. Customers may wish to purchase lower quality brands over high quality brands as it may be better value with the end result getting more for your money. An example of customers getting more for their money, took a challenge to purchase one item from each store and taste it to see if the difference could be spotted with Aldi and Morrison’s products. Purchasing Aldi own brand of Jaffa Cakes which demonstrated similar packaging to the McVitie’s brand with 24 segments at a cost of  £0.95 a packet, roughly working out 4 Pence a biscuit. Morrison’s selling the main brand of McVitie’s Jaffa cakes also offering 24 segments at a cost of  £2.19 a packet working out 9 Pence a biscuit. Tasting the two brands without knowing which one was from Aldi and Morrison’s, concluded that it was hard to identify which product was from each store. Thus changing to purchase the Aldi brand rather than the main brand (McVitie’s) saving a whopping  £1.24. This experiment can be supported in means of description and cost by visiting www.mysupermarket.co.uk. Aldi:  £0.95 Morrison:  £2.19 Aldi have acknowledged that competitive pricing is a major influence to bring attention and awareness amongst customers with Aldi being able to support quality products at a cheaper cost than its competitors by purchasing products in bulk from its suppliers. Aldi also agree the best possible price from suppliers allowing them to pass the savings on to the customer. To support that Aldi can offer main brands at a cheaper alternative without affecting quality, the cost of a Warburton’s Bread from Morrison’s is  costing  £1.45 with Aldi offering the same product at a cheaper cost of  £0.99 pence (mysupermarket, 2014). Aldi:  £0.99 Morrison’s:  £1.45 POTENTIAL SALES STRATEGIES When looking at Aldi products and comparing them to other competitors within the retail market, it was evident that Aldi are demonstrating three broad sales strategies to maximise profit from new and existing customers by using targeting strategy, pricing strategy and customer retention strategy. Using the current economic times, targeting the customer’s that are looking to save pounds, Aldi are using a sales strategy by offering cheaper alternatives which result in retaining the customer overall leading to company profit (Business case studies, 2014) Aldi introduced a marketing campaign in 2011 using the slogan â€Å"Like Brands, Only Cheaper† using straight forward, no nonsense, simple adverts to advertise their own products. The advert using an old fisherman saying â€Å"Well, there you go then: a fine pair of â€Å"Pollock’s† demonstrating Aldi own product against the main product that it’s the same but cheaper. An advert that won most popular TV advert of 2011 featuring a wife talking about her husband’s penchant for a cup of char before declaring: â€Å"I don’t like tea. I like gin†. Aldi Marketing Campaign 2011. Aldi marketing stragety is to encourage customers to purchase their own brands over the more costly options that are on offer. This campaign suggests its working by the profits the Organisation has seen in recent years as discussed within this report. To this date, the same marketing campaign is still being used (The guardian, 2014) Strong Selling Strategy The retail market is competitive environment with companies expanding and growing availability in the United Kingdom (UK) providing customers more choice. As customers have disposable income to spend, supermarkets are always looking to act on customers emotions. One key observation is displaying the discount price along with the original retail price to influence the customer’s decision on making them realize what a fantastic bargain they are receiving. Aldi.co.uk Supermarkets are always looking to take advantage of an area in the market and Aldi are no different. As reported (Guardian, 2014) Aldi are introducing school uniforms taking advantage of other competitors by offering cheaper alternitvate to other supermarkets and offering parents the opportunity to get their childrens clothing for the coming term in September costing less than the cost of a McDonald’s Chicken McNuggets sharebox. The package by Aldi offers four school essentials at a cost of  £4 when other competitors, Sainsbury’s package is costing  £7.33, Tesco  £6.75 and Asda  £7.50. Managing director, Tony Baines was quoted â€Å"The run-up to the new term can be a stressful time for families. As a result, we were keen to offer parents the opportunity to stock up on superior school uniforms and accessories ahead of the new term with breaking the bank† (Guardian, 2014). As a result of Aldi decision to introduce clothing into the mix, this may see a new price war with other supermarkets trying to compete against Aldi, it still to be seen how this will impact on the other supermarkets and how they will react to the new offering by Aldi. Aldi.co.uk CONTINUOUS IMPROVEMENT Aldi consider the â€Å"Just in Time† (JIT) approach to store management by holding the required stock that the store only requires. As stock is costly with Aldi purchasing stock when required, when stocks are reduced, the companies’ capital improves, allowing Aldi to purchase more stock when required (Jobber, et al, 2006) Aldi.co.uk As Aldi core purpose is to â€Å"provide value and quality to customers† working efficiently and reducing costs allows reinvesting profits back into the organisation. Lean thinking and continuous improvement is fundamental to meet its business goals for growth allowing new properties, suppliers and more savings for customers and offering benefits to employees. An example of Aldi success, a planning application for 46,200 sq. m regional  distribution in Wales has been submitted, according to (IGD, 2014) As Aldi demonstrate continued growth in the UK as the organisation attracts more shoppers that wish to save money on their shop. Aldi have revealed further plans to increase their stores to a minimum of 1,000 stores by the end of 2021 (IGD, 2014). The established German company will support further investment in the UK with 60 new stores to open by 2015, while existing shops will benefit from major refurbishment. On the other side of the bridge, Tesco’s CEO, Philip Clarke became replaceable after 40 years at the supermarket by the head of Unilever’s personal care business Dave Lewis. The news came after Philip Clarke failed to produce the results, the company was looking for after a decline in sales and profit alongside a renewed profit warning (Guardian, 2014). Aldi have taken a percentage of the market, which has impacted on others within, with Tesco and Morrison’s having to invest Millions into the price war to try and stay competitive (Mail online, 2014). As Morrison’s and Tesco have recently issued profit warnings, it suggests that Aldi are winning the price war and making others take notice. CONCLUSION Aldi determined the market using the STP (Segmentation, Targeting and Positioning) process. Using this method identifies what type of market Aldi are targeting. Aldi demonstrated using the four P’s, product, promotion, price and place to take advantage of competition and gain more customers. The change in economy has seen a change in customer spending with behaviour changing by searching for alternative and main brands at a cheaper value. It’s worth noting that other supermarkets are feeling the pressure from Aldi and to sustain such a market position and complete with Aldi, it’s worth consideration the reduction of products to match Aldi which was highlighted by Morrison’s chief executive Dalton Philip. Aldi are fulfilling its potential by taking advantage of the market by working efficiently which allows to keep cost at a minimum and enable the company to expand within the UK. The companies campaigns â€Å"Like Brands, Only  Cheaper† have increased the presence of the company’s profile, with continued relationship building with its customers through a number a channels, creating loyal customers. Morrison’s have found it difficult to maintain their position within the market, feeling pressure from Aldi and resulted in a â€Å"profit warning† being issued. It’s therefore clear that Morrison’s have taken the eye of the customer and market, which has shown customer decline and profits dropping due to lack of promotions and low costing products. Unless Morrison’s change their way of thinking, a change in the competition may come in the near future for them. Whether they are able to survive remains to be seen while Aldi continue to be competitive. BIBLOGRAPHY aldi.co.uk. (2014). aldi.co.uk. Retrieved June 16, 2014, from https://www.aldi.co.uk/ Dibb et al (2012). Marketing Concepts Strategies. 6th ed. Hampshire: Cengage Learning EMEA. Emerald Group Publishing Limited , 2014. Emerald insight.[Online] Available at: http://www.emeraldinsight.com/journals.htm?articleid=870441 [Accessed 3 June 2014]. Hooley, G (2012). Marketing strategy competitive positioning. 5th ed. London: Financial Times Prentice Hall Mintel Group Ltd, 2014. Mintel. [Online] Available at: http://academic.mintel.com/display/638369/ [Accessed 4 June 2014]. Sky News, 2012. Sky News. [Online] Available at: http://news.sky.com/story/991623/discount-chain-aldi-profits-soar-200-percent [Accessed 3 june 2014]. BBC, 2013. BBC Business News. [Online] Available at: http://www.bbc.co.uk/news/business-24059641 [Accessed 2 June 2014]. Rankin, J., 2013. The Guardian. [Online] Available at: http://www.theguardian.com/business/2013/mar/08/morrisons-online-grocery-shopping [Accessed 2 July 2014]. Lescher (1995). Online Market Research. Canada: Addison-Wesley. 4. IGD, 2014, IGD. [Online] Available at http://www.igd.com/our-expertise/Retail/retail-outlook/3371/UK-Grocery-Retailing/ [Accessed 7 July 2014] Business case studies, 2014. Business case studies [Online] Available at: http://businesscasestudies.co.uk/aldi/creating-value-through-the-marketing-mix/introduction.html#axzz39B1JV1tj [Accessed 12 July 2014]. Smithers, R., 2014. The Guardian. [Online] Available at: http://www.theguardian.com/business/2014/jul/16/cheap-school-uniform-discount-wars-aldi-mumsnet [Accessed 18 July 2014] Wearden, G.,2014. The Guardian. [Online] Available at: http://www.theguardian.com/business/2014/jun/23/morrisons-cut-price-135-items [Accessed 19 July 2014] Plunkett, J,. 2011. The Guardian. [Online] Available at: http://www.theguardian.com/media/2011/dec/28/gin-loving-pensioner-top-tv-ad-2011 [Accessed 19 July 2014] Rankin, J,. 2014. The Guardian. [Online] Available at: http://www.theguardian.com/business/2014/jul/21/tesco-boss-philip-clarke-quits-profits-warning [Accessed 23 July 2014] Steiner, R,.2014. This is money [Online] Available at: http://www.thisismoney.co.uk/money/markets/article-2692087/CITY-FOCUS-How-big-grocers-tough-time-Mail-mans-exclusive-look-Aldi-UK.html [Accessed 19 July

Oedipus the King: A Tragic Hero Essays -- Literary Analysis

In most dramatic plays, tragedy usually strikes the protagonist of the play and leads him, or her, to experience devastating losses. While tragic instances can be avoided, there are other instances where one’s fate and future is out of the protagonist’s control. In Oedipus the King, written by Sophocles and first performed around 249 BC, Oedipus cannot escape his destiny and even though he tries to overcome and circumvent prophecy, he finds out that supernatural forces will get what they want in the end. Oedipus meets the criteria of a tragic hero set forth by Aristotle and his fate within the play demonstrates that one does not always have free will in their lives. Traditionally, in Greek drama, tragedy is meant to reaffirm the concept that life is worth living and that people are in constant opposition with the universe. Action within Greek tragedies commonly comes from inner conflicts. These actions are also intended to create feelings of pity and fear within an individual (â€Å"Greek Theatre History Notes,† 2011). Greek tragedy also holds that the hero of the play, who is a good person yet not perfect, must fall from his or her position of nobility, grace, or power. Additionally, Greek tragedy contends that the audience must experience catharsis after tragic events happen and that the hero is left to face the world by him or herself (â€Å"Greek Theatre History Notes†). Aristotle defined tragedy as, [An] imitation of an action that is serious, complete, and of a certain magnitude; in language embellished with each kind of artistic ornament, the several kinds being found in separate parts of the play; in the form of action, not of narrative; with incidents arousing pity and fear, wherewith to accomplish its katharsis of such e... ...ory of Tragedy in the POETICS.† Ed. Barbara F. McManus. November 1999. Web. 18 April 2012. Brown, Larry. â€Å"Aristotle on Greek Tragedy.† 2005. Web. 18 April 2012. â€Å"Character Archetypes.† Listology. 15 February 2006. Web. 18 April 2012. Gantz, Timothy. Early Greek Myth. Baltimore: Johns Hopkins University Press, 1993. Print. â€Å"Greek Theatre History Notes.† Web. 18 April 2012. â€Å"Greek Tragic Drama.† Memphis University School. Web. 18 April 2012. Loy, Jim. â€Å"The Riddle of the Sphinx.† 2002. Web. 18 April 2012. â€Å"Myths and Archetypes.† In Search of Myths and Heroes. PBS. November 2005. Web. 18 April 2012. â€Å"Oedipus the King.† Classical Humanities 222, Bucknell University. Spring 1999. Web. 18 April 2012. Sophocles. Oedipus Rex. Web. 18 April 2012. Struck, Peter T. â€Å"Oedipus as Tragic Hero.† 2009. Web. 18 April 2012. â€Å"Tragedy: The Basics.† Web. 18 April 2012.

Are We Too Dependence on Computers

With the improvement of technology, mobile phones have become an inevitable part of our lives. Because of their convenience and improvements, we now can make a phone call from any spot on our planet Earth. In today’s society our technology is more advanced than ever before. So far advanced is our society, that we can easily use cell phones to speak to anyone, anywhere and at any time. That’s why I am in favor of them. To begin with, they are very useful and parents can always call their children whenever they want and make sure they are fine. For example, we can use cell phones while driving, or speak to someone in another country. We can use them in the business world to conduct meetings or to rely vital information to co-workers or to conduct trade with other businesses. Many scientists consider the mobile phone transmitters to be the greatest danger to public health. I personally use them to call my friends whenever I feel miserable, euphoric, you name it. Making appointments with them is so easy. And not to miss the texting, which I have been using quite a lot recently. I have come to the conclusion that a text can make you much happier than a phone call, when you least expect it. Some may say that requiring children to wear uniforms does not allow the child their individuality. I think pupils at middle schools should wear school uniforms because school uniforms are homogeneous and show no difference concerning the families economic. Another reason why I think middle schools should have school uniforms is that school uniforms help pupils to represent their school and also help to separate themselves from other schools and pupils. Finally I think the idea of wearing school uniforms at middle school is a good way to form a positive school spirit and let pupils feel united and not separated only because of a more or less affluent background. I think that personally, I have nothing against school uniforms. They can be handy – no need to dwell on what the kid would have to wear everyday in school. But to use the argument that it will make schools safer is, I think, not fair. There are other more effective things we can do to ensure school safety. Let us not use school safety as an excuse to do things that we want.

Mi Ultimo Adios Essay

Mi Ultimo Adios was the farewell poem of Rizal that originally had no title and was unsigned. This was believed as Rizal’s last will because he wrote it on the night before he was executed. Also through this poem, Rizal was giving his last message to his countrymen. For him, offering his life was the best way he could show his love for the country. Even he was going to die, he was not resentful instead he challenged the each of the Filipinos to serve and love our country. However he was also hopeful that his death would serve as inspiration to everyone. He encouraged the youth to continue to dream and fulfill it. The poem ‘My Last Farewell’ was Jose Rizal’s patriotic goodbyes, first to his country, his family and above all to his Heavenly Father. To his country he said, ‘With gladness do I give you my life.’ He tried to comfort his parents and dear ones with these lines: ‘I’ll go where there are no slaves, tyrants or hangmen; where faith does not kill and where God alone does reign.’ The last line of the poem says: ‘To die is to rest.’ Mi Ultimo Adios was the farewell poem of Rizal that originally had no title and was unsigned. This was believed as Rizal’s last will because he wrote it on the night before he was executed. Also through this poem, Rizal was giving his last message to his countrymen. For him, offering his life was the best way he could show his love for the country. Even he was going to die, he was not resentful instead he challenged the each of the Filipinos to serve and love our country. However he was also hopeful that his death would serve as inspiration to everyone. He encouraged the youth to continue to dream and fulfill it. The poem ‘My Last Farewell’ was Jose Rizal’s patriotic goodbyes, first to his country, his family and above all to his Heavenly Father. To his country he said, ‘With gladness do I give you my life.’ He tried to comfort his parents and dear ones with these lines: ‘I’ll go where there are no slaves, tyrants or hangmen; where faith does not kill and where God alone does reign.’ The last line of the poem says: ‘To die is to rest.’ Reference: http://kwentongebabuhayrizal.blogspot.com/2013/05/rizals-poem-my-last-farewell.html

Tennesse Williams plays were influenced by the experiences in his life.

Tennesse Williams plays were influenced by the experiences in his life. Portrayal of Tennessee Williams' Life Experiences in his WorksTo many, Tennessee Williams is just another playwright, but to others he's a playwright with interesting views. Williams, "One of the most prominent playwrights in United States after World War II"(Liukkonen), inserted many of his own personal experiences into his writing. It is the haunting and powerful life experiences included in Williams' writing that makes him one of the greatest playwrights in the history of the American drama. Tennessee Williams' plays were influenced by the events of his life. Many of his writing included his involvement with his sister Rose and her relationship with their parents, as well as his homosexual lifestyle. The personal events that took place in his life were depicted in his setting, events, themes, and characterization in his plays.In Clarksdale Tennessee was struck by two serious illnesses, Diphtheria and then Bright's disease, which left him with weak kidneys and paralyzed legs (Lever ich 42).English: Tennessee Williams, American playwright; ...Tennessee's illness led him to the characterization of his play A Glass Menagerie. In this play one of the characters, Laura, also suffers from Bright's disease. She is crippled, walks with a limp and wears a brace. This character is basically composed of himself and a mixture of other people, including his sister, Rose.In the play, Laura is a shy introvert who spends a lot of her time playing with her glass figurines. Her mother, Amanda, is constantly "on her case", trying to persuade her to find a husband. The relationship between Laura and Amanda is identical to that of Rose and her mother, Edwina. "Rose should have gentlemen callers, as she herself had had, and should marry the right man, as she had not" (Leverich 142). This perpetual nagging from their mothers is one cause of both Laura's and Rose's...

Quotes to Help You Learn More About Yourself

Quotes to Help You Learn More About Yourself Every person embarks on a journey of self-discovery at some point of time in his or her life. Some people attain spiritual enlightenment during this journey of introspection. Knowing oneself fully is the highest point of self-actualization. To achieve this goal, you have to accept your flaws and special qualities with humility and honesty. If you have a spiritual friend or a guru, you can gain much more from the perspective of an outsider. Ask your companion to help you introspect on your deeper attributes, without being judgmental or defensive. Life is an eternal quest about knowing oneself. Its time to challenge yourself, to rediscover your hidden traits, talents, and tendencies. Several inconvenient questions, which you have swept under the carpet, might resurface. Here is a collection of about me quotes. Each noted author has revealed her or his unique qualities. When you read these about me quotes, you will find the inspiration to ask yourself Is that true about me? Frederick Perls I do my thing and you do yours. I am not in this world to live up to your expectations, and you are not in this world to live up to mine. You are you and I am I, and if by chance we find each other, then it is beautiful. If not, it cant be helped. Marie Bashkirtseff I am my own heroine. Louis LAmour I am somebody. I am me. I like being me. And I need nobody to make me somebody. Josh Groban Dont try to be like me. Try to be like yourself. Try to be very good at being yourself. Irene C. Kassorla You must have control of the authorship of your own destiny. The pen that writes your life story must be held in your own hand. John Mason You were born an original. Dont die a copy. Robert Brault Why try to be someone youre not? Life is hard enough without adding impersonation to the skills required. Albert Einstein I am enough of an artist to draw freely upon my imagination. I am not only a pacifist but a militant pacifist. I am willing to fight for peace. Nothing will end war unless the people themselves refuse to go to war. I am neither especially clever nor especially gifted. I am only very, very curious. Catherine the Great I am one of the people who love the why of things. Princess Diana I like to be a free spirit. Some dont like that, but thats the way I am. Pablo Picasso I am only a public entertainer who understands his time. Sri Sathya Sai Baba I am you; you are me. You are the waves; I am the ocean. Know this and be free, be divine. Tenzin Gyatso, the 14th Dalai Lama The deep root of failure in our lives is to think, Oh how useless and powerless I am. It is essential to think strongly and forcefully, I can do it, without boasting or fretting. Bertrand Russell I am not myself in any degree ashamed of having changed my opinions. Oscar Wilde I am the only person in the world I should like to know thoroughly. I am so clever that sometimes I dont understand a single word of what I am saying. Winnie The Pooh People say nothing is impossible, but I do nothing every day. Gianni Versace That is the key of this collection, being yourself. Dont be into trends. Dont make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live. David Carradine If you cannot be a poet, be the poem. Harvey Fierstein Never be bullied into silence. Never allow yourself to be made a victim. Accept no ones definition of your life; define yourself. Kongzi Wheresoever you go, go with all your heart. Desiderius Erasmus It is the chiefest point of happiness that a man is willing to be what he is. Andre Berthiaume We all wear masks, and the time comes when we cannot remove them without removing some of our own skin. William Shakespeare God has given you one face, and you make yourself another. Lao Tzu When I let go of what I am, I become what I might be. Winston Churchill I am certainly not one of those who need to be prodded. In fact, if anything, I am the prod. Margaret Thatcher I am extraordinarily patient, provided I get my own way in the end. Henry David Thoreau A friend is one who takes me for what I am. Ayn Rand To say I love you  one must first be able to say the I. Louis XIV I am the state. Muhammad Ali I am the greatest, I said that even before I knew I was. Leo Tolstoy Without knowing what I am and why I am here, life is impossible. Buddha ï » ¿I am the miracle.

Appeal to Flattery Fallacy Speech or Presentation

Appeal to Flattery Fallacy - Speech or Presentation Example Appeal to flattery is a fallacy or a misleading idea which has been frenetically researched through the lens of philosophy and psychology.Fallacy itself is widely known as a poorly constructed argument that employs no reasoning but misleading ideas which are expressed to further one’s interests.When there is no concrete reason for advancing one’s interests, a variety of fallacies can be used to achieve the desired objectives.Appeal to flattery is an intentional fallacy which is deliberately used to get something from the other person. Manipulation by deception is the art which forms bedrock of this fallacy. Flattery here is artistically enveloped in such beautiful packaging that often the person on whom this fallacy is aimed does not even know that he/she is being used in some way. This paper will explicate at length the philosophical meaning underlying the appeal to flattery. This fallacy is a confluence of two streams, flattery and buttered compliments. Both are frequ ently employed in place of evidence to win the heart of the other person. There is no evidence usually which is why people depending on this fallacy have to use it in the first place. Using emotionally charged language in place of pure evidence is the theme of this fallacy (Rainbolt & Dwyer, 2010, p. 140). The use of fallacious appeals is so frequent and pervasive in our society that its effects can be described as ubiquitous. From domestic setting through schools and colleges to business settings, everyone is seen using some fallacious argument on routine basis to gain certain benefits. Husband and wife at a home can be complimenting each other very effectively substituting evidence by flattery to save their marriage. Students in a classroom can be witnessed ardently complimenting the teacher’s oratory skills actually wanting the deadline on some assignment to be extended. In this instance, students commit fallacious appeals to flattery (Rainbolt & Dwyer, 2010, p. 140). A gr oup of employees can be seen passionately laughing on their manager’s shallow jokes at a workplace apparently pretending to be impressed by their boss’s humor skills for a rise in their salaries or bonuses while actually feeling a swinging pain in their jaws from forced laughter. These examples suggest that appeal to flattery is actually a very phony way of sustaining something or advancing interests by cunningly appealing to others’ emotions. Flattery can never take place of concrete evidence which is why the kind of reasoning incorporated in appeal to flattery is outrageously fallacious. Though the principal theme in this fallacy is that flattery can be used in place of evidence provided it is used artistically to compel the other person to act in a certain way by influencing his/her thinking (Chaffee, 2010, p. 559), but this reasoning or this way of rationalizing this idea is still misleading because flattery is based on empty mockery. This fallacy of irrelev ance stems from empty lies used to appeal others emotionally (Gambrill, 2012, p. 384) which is why this is an emotional attach which cannot be rationalized no matter how lightly or abundantly it is used. Some people in particular have an exceptionally shrewd acumen for this specific fallacy and they can be seen using this great talent to surpass others. They even manage to gain more autonomy and dominance than the rest because truth is that flattery is found by many people a singularly irresistible sweet though actually it is only a dark lie wrapped very colorfully. General consensus is that appeal to flattery is a logical fallacy, not enormously destructive in comparison to some other fallacies which have major shortcomings, but cannot be considered constructive at all. This is because however logical it may seem, it still makes use of fake compliments to make a point as there is no real evidence. As it is an irrelevant fallacy, a wrong point is supported and though not singularly destructive, this fallacy is still disparagingly criticized by many because of its

Public Relation report project Essay Example | Topics and Well Written Essays - 500 words

Public Relation report project - Essay Example The ESC accepts volunteers from all walks of life while the AFS Species Committee employs scientists and researchers. When these people work hand in hand for the conservation of the Cypress Crayfish, it is possible that the scientists from the AFS may tend to overpower the volunteers from the ESC. Conflicts may arise. They have a single motive of conserving the crayfish but their ways and means are different. The animals that ESC supports includes a variety of species while the AFS supports the species in the marine ecosystem so the focus may differ since the ESC have other programs aside from supporting programs for Cypress Crayfish. Since this organization is being governed by 3 U.S. Geological Survey scientists and 13 other colleagues and the funds are partly provided by the government and other donations given to them by private sponsors or donors, there may arise conflicts of interest not particularly coming directly from these scientists and colleagues but from the people who financially support them. The ESC is now having problems with their reduced government allocated funds from $146.1 million to $ 140.6 million.